Sony recently launched the latest A7 III to their line up, a full-frame mirrorless camera (model ILCE-7M3). I had the opportunity to view, touch and try the Sony A7 III for a short time, testing and shooting it inside the function room, giving us an opportunity to test the capabilities of the Sony A7 III.
I have seen the Sony Alpha series develop over the years, tested and reviewed the Sony A7and Sony A7R previously, they have developed and improved over the years through their different series, A7, A7R, A7S. When I got my maiden hands on with the Sony A7 III, the feel of the camera body was solid and more balanced.
There were two setups to test out the Sony A7 III capabilities, the Eye AF with continuous 10fps on a model, the other setup was a model shoot with Sony flash, testing their ISO capabailities. Although the Sony A7 III test shoot and try out were pretty short, I was able to get a feel of their new mirrorless camera, their Eye AF is impressive and fast, the AF in the Sony A7 III is inherited from the Sony A9 model, the AF response and tracking is fast. In the low light high ISO test, while the Sony A7 ISO can expand up 204,800, I would probably not use it, I would stick to their ISO range of 100 to 51,200.
Here are some of the sample images that I shot with the Sony A7 III (resized and no edit, straight out JPEG)
If the opportunity arises to do a review of the Sony A7 III, I would share more in-depth with photographs and videos. Meanwhile, let me share and highlight the key points for the Sony A7 III:
Newly developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
Continuous Shooting at up to 10fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
The longest rated battery life of any Mirrorless camera at 710 shots per charge
The key points from the Sony A7 III that caught my attention are the AF Speed and Performance, 425 contrast AF points that work with a 693-point focal plane phase-detection AF system inherited from the acclaimed A9 model. Their AF response and tracking has been greatly improved, with almost 2x the focusing speed (as compared to the Sony A7 II, Sony test conditions) in low-light condition and 2x the tracking speed (Sony test conditions for still images) compared to the previous model as a result of the faster image sensor readout.
Their acclaimed Eye AF is also available in the Sony A7 III, even in AF-C mode, this would be extremely useful for situations where the subject is moving, looking down or otherwise obstructed.
Pricing and Availability
The Sony A7 III and SEL2870 lens will be available at selected Sony stores, Sony Centres and Sony authorised dealers.
A7 III body only – SGD $2,899.00 (inclusive of GST)
A7 III with SEL2870 kit lens – SGD $3,299.00 (inclusive of GST)
Canon recently announced the Canon EOS M50, the latest mirrorless camera to join their family of Canon digital cameras. I had the opportunity to take a look at the Canon EOS M50 during a recent event, had a feel, touch and short hands on session, trying out the Canon EOS M50.
With my hands on the Canon EOS M50 during the short hands on session, I found it to be more lightweight than the other Canon mirrorless camera models. The built-in Electronic View Finder (EVF) is a function that I would want in a mirrorless camera and they have build it inside the Canon EOS M50. The capability to shoot 4K video is here for the Canon EOS M mirrorless cameras family, the Canon EOS M50 being the first EOS M camera with the capability to shoot 4K videos.
If there is an opportunity down the road to test and review the Canon EOS M50 mirrorless camera, I would share my photos, views, experiences and stories with my readers!
Now, let me share more key information and details of the Canon EOS M50 from the press release:
“The EOS M50 exemplifies Canon’s commitment to pushing the envelope in innovation to create exciting, cutting-edge products that raises the bar in this mirrorless segment,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “Built with a new DIGIC 8 image processor, 4K movie shooting feature and capable of automatic transfer of images to mobile devices, the latest EOS M mirrorless camera amalgamates the perfect balance of imaging performance and convenience within a compact body.”
True-to-Life Movie Shooting Experience
Enhanced with the 4K movie shooting function, the EOS M50 is able to produce footage four times the resolution of full HD with exceptional depth and clarity. The 4K Frame Grab function allows for high resolution images to be extracted from footage taken, ensuring not just remarkable still photo performance but also the preservation of memories and milestones.
With the dedicated time-lapse movie setting, capturing magnificent time-lapse videos of streetscapes and landscapes in 4K will be a breeze. For effortless, ready-to-post movies, users simply need to pick their desired shoot interval from the scene selection.
Additionally, with Combination IS, users can expect reduced camera shake during movie shooting. Even when using non-IS lenses, the EOS M50’s built in five-axis stabilisation feature ensures that users are able to enjoy seamless and resolute video capture. Users can also shoot in high frame rate of HD 120p to render rich slow-motion movement and expression when played back.
 During 4K video recording, only contrast-detection AF is available.
Pristine Image Quality
Powered by the new DIGIC 8 image processor and an approximately 24.1 megapixel APS-C sized CMOS sensor, the EOS M50 is able to capture crystal clear images even in dimly lit conditions.
Through the use of the built-in Electronic Viewfinder (EVF), users are guaranteed a highly accurate image representation of what is seen by the camera sensor, and can shoot without glare interferences even under bright sunlight.
With the normal ISO speed of 25600, which is expandable to 51200, users can achieve clear shots with minimum noise for photos even in low light conditions. Unique to the EOS M50, the newly added Silent mode (applicable in scene mode) mutes the shutter sound, making the mirrorless a perfect device for shooting under quiet conditions.
The EOS M50’s improved Dual Pixel CMOS AF covers a larger AF area with up to 143 AF points (covering 88% horizontal by 100% vertical area) when a compatible lens is attached, offering high speed AF and impeccable precision over a wider area. The larger AF area also means achieving fast, accurate and smooth AF is possible even when capturing moving subjects.
Adding a boost to this capability is the Touch & Drag AF feature, which allows users to easily switch the subject of their focus by dragging the AF frame directly on the LCD panel even while composing a shot through the camera’s EVF.
With a continuous shooting speed of approximately 10fps in one shot AF and 7.4 fps in Servo AF, constantly moving subjects can be captured with precision.
The first in the EOS M series to be equipped with a Vari-angle LCD monitor, the EOS M50 gives users the freedom to shoot from high to low angles more nimbly. Sporting a host of navigation features, the intuitive touch panel ensures that users can capture significant moments swiftly.
The EOS M50 is also designed for single handed operation, with buttons and dials located on the right side of the camera so users can adjust settings even while looking through the EVF. To create effortlessly artistic images, users can tap on the improved preset Creative Assist function in Auto Mode to achieve their desired effect.
Available in stylish black and white, the EOS M50 also has accompanying accessories such as compatible jackets and straps for everyday usage.
Easy Connectivity for sharing on the Go
With Wi-Fi and Near-Field Communication (NFC) connectivity, users can easily pair the EOS M50 to their smart devices for sharing of images and videos. The Canon Camera Connect app (available iOS and AndroidTM) also allows users to have real-time control of camera settings alongside the automatic transfer of images when paired with smart devices in real time.
In addition, the built-in Bluetooth low energy technology maintains constant connection to a compatible smart device at low power consumption, allowing users to view images and start remote capture from the camera even when it is in Auto Power Off mode. Users can also control image playback and slide show when the EOS M50 is connected to a TV or projector via smart devices.
Pricing and Availability of EOS M50
The EOS M50 will be available at authorized Canon dealers on 26 March 2018 at the following recommended retail prices.
Recommended Retail Price (Inclusive of GST)
EOS M50 (Body only)
EOS M50 Kit I (EF-M15-45mm IS STM)
EOS M50 Kit II (EF-M15-45mm IS STM & EF-M55-200mm IS STM)