Sony is proud to share that in celebration of the Cyber-shotTM DSC-RX10 winning DPReview’s Gold Award, the stunning ‘bridge-style’ camera for DSLR enthusiasts will now be offered at a discounted price for a limited period of time.

The fixed Carl Zeiss Vario-Sonnar T* 24-200mm (35mm equivalent) F2.8 lens of the Cyber-shotTM DSC-RX10 offers superb levels of clarity and resolving power you’d expect from your interchangeable lens collection. With a versatile zoom range from wide-angle to telephoto, it’s a natural partner for atmospheric portraits, dramatic landscapes, wildlife, street scenes and naturally-lit interiors.

As featured on the acclaimed Cyber-shotTM DSC-RX100 II, the 20.2 effective megapixels (approximate) 1.0-type back-illuminated Exmor R CMOS sensor of the Cyber-shotTM DSC-RX10 is around four times bigger than your standard compact camera’s imager. Exquisite resolution and texture depiction is boosted further by the evolved BIONZ X engine that employs new detail reproduction, area-specific noise reduction and diffraction-reducing technologies for cleaner, even more finely-detailed images.

Until 6th April 2014, interested buyers can purchase the camera at an exclusive price of S$1,399, S$200 off its original price of S$1,599. This offer will be available at all Sony stores and selected authorised dealers.

DSC-RX10 Promotion

* Information and Picture Courtesy of Sony Singapore and Waggener Edstrom Worldwide *