Do you remember the cute Canon Rilakkuma Bear that was making waves last year along with the Canon EOS M10 kit set?
That was their first season of the #ToyTravel (Nui-Dori) campaign in 2016 and it was a resounding success. I had the Canon EOS M10 at that time for a review, and the cute Rilakkuma Bear followed me along for some interesting and fun photography exploration with the Canon EOS M10.
This year 2017, a new season of #ToyTravel has started and a new toy is taking over to accompany your Canon EOS M10 camera setup! Please welcome Pikachu from Pokemon, your new travel adventure buddy, the perfect travel adventure buddy along with your Canon EOS M10!
Season 2 Pikachu and Season 1 Rilakkuma Bear
The Pikachu is taking over #ToyTravel Season 2 and Rilakkuma Bear waves goodbye from the side!
Pikachu is getting excited for #ToyTravel Season 2 and decided to get itself into action first, with the Canon EOS 5D Mark IV review camera.
Oh yes, there is also a “The Perfect Travel Adventure Buddy Photo Challenge”!
Let me share more information and details on the special edition Canon EOS M10 box set in the paragraphs below –
Following the resounding success of the #ToyTravel (Nui-Dori) campaign last year, Canon is bringing on Season 2 by partnering with Pokémon as “The Perfect Adventure Buddy”.
Through the launch of a special edition EOS M10 box set, bundled with a 20cm Pikachu Shoulder Plush, this initiative aims to spur users to incorporate #ToyTravel creatively in their photography.
#ToyTravel essentially is the art of photography where toys imitate life. Spontaneous and fun, it can be anything from a selfie of you and a figurine chilling by the pool on a lazy afternoon, to a jump shot with your favourite plush toy on top of the mountain you just conquered. The possibilities are endless and one is only limited by his or her imagination and creativity.
“Beyond professional photography, we believe that photography should be accessible to all, with a fun and engaging side to it. Toy photography has proven to be an interesting genre which resonated well with our target audience, through the success of #ToyTravel Season 1. For a broader reach to people from all walks of life, we have chosen to partner Pokémon for #ToyTravel Season 2, as the characters are well-loved by both the young and young-at-heart. Through the launch of the special edition EOS M10 Pikachu box set, we hope to inspire users to explore creative options when it comes to photography and share these spontaneous moments on social media”, said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.
Canon EOS M10 – The Perfect Adventure Buddy Photo Challenge
Explore different parts of your city with your Pokémon and take them on a unique adventures. If you are game for an adrenaline rush, consider bringing Squirtle surfing or going skating with Jigglypuff! If you prefer a quiet afternoon, you could even bring Snorlax to your favourite café for a shot of expresso.
From May to July 2017, Canon is launching a monthly photo challenge. The challenge is open to the public to top the leadership board. With a different theme announced each month, participants are required to incorporate the themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15-45mm) along with a Pikachu Shoulder Plush or Limited Edition Pokémon Key Chains.
At the end of each month, the top three best photos on the leader board will stand a chance to be the grand winner for the month. One grand prize winner will be selected out of the three by a professional photographer. The remaining two consolation prize winners will win limited edition Pokémon key chains.
For more details, please visit https://snapshot.canon-asia.com/Pokemon
Pricing and Availability
The special edition EOS M10 box set, bundled with a Pikachu Shoulder Plush will be available in May at all Canon authorised dealers at the following recommended retail prices.
| Product | Recommended retail price |
| EOS M10 kit (EF M15-45 IS STM) – available in Black or White | $649 |
| EOS M10 kit II (EF M15-45 IS STM & EF M22 STM) – available in White | $799 |
| EOS M10 kit III (EF M15-45 IS STM & EF M55-200 IS STM) – available in White |
$999 |
* Information and details courtesy of Canon Singapore and Ogilvy Public Relations. Thank you Canon Singapore and Ogilvy Public Relations for this cute Pikachu Shoulder Plush! *