The Singapore Motorshow 2017 took place recently, held at the Suntec Convention Centre and Exhibition Centre between 12th to 15th January 2017. I was there when it was officially declared opened in the morning and started visiting the various car brands, keeping a lookout for their new car models launch and announcements.

I was invited by Borneo Motors to Singapore Motorshow 2017, therefore spent more time there checking out the many different types of Toyota automobiles after visiting the various car brands in the exhibition hall. Do check out my earlier article that I wrote on my coverage of Toyota at Singapore Motorshow 2017. This new car, the Toyota C-HR (Coupe-High Rider) is coming soon and it caught my attention, beautiful, sleek and sporty. Yes, I am a fan of coupe cars.

Singapore Motorshow was organised by Motor Traders Association of Singapore (MTA) and this year 2017 Singapore Motorshow saw an exciting 20 new car launches! At this year’s Singapore Motorshow 2017, there were new features such as the usage of virtual reality (VR) experiences for visitors for the first time. A total visitorship of over 47,000 visitors came down to Singapore Motorshow 2017 over the four days period. This is an encouraging figure considering the challenging economy climate for Singapore in year 2017.

“We’re encouraged to see a good crowd considering that many have said that this will be a challenging year for Singapore’s economy,” said Glenn Tan, President of the Motor Traders Association of Singapore. “It’s great to see the brands working together to present an iconic automotive event with new activities and launches that the people of Singapore can look forward to each year.” 

“Despite smaller numbers this year on the weekdays, we had very solid turnouts on both Saturday and Sunday. Crowds packed our popular activities with sold-out shows at Russ Swift’s stunt performances, live radio shows, contests and lucky draws. We’re glad to see families and car lovers having a good time throughout the 4-day event and we’re committed to keep this momentum going for next year’s event.

Statement by Mr Glenn Tan, President of Motor Traders Association of Singapore (Source: press release information courtesy of Rice Communications)

It was great to see Singapore Motorshow 2017 taking on new experiential activities and experiences for visitors, beside just looking at all the various car brands and their automobile models on display. While I wasn’t able to catch the Mediacorp artistes and celebrity DJs making their appearances at Singapore Motorshow 2017 and Russ Swift breathe-taking stunt-driving performances sponsored by Subaru, I had a good time walking around on Thursday and Friday, checking out the various car brands and their new automobile models launch.

Overall, the Singapore Motorshow 2017 had shown that it was more than just a motorshow, with new visitor experiential activities, engaging artistes and DJs to liven up the motorshow with their engagements. I hope that the next motorshow in 2018 can leverage on the new things that they did for 2017, bringing it further and beyond for the 2018 motorshow edition.


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