At the recent media launch of S$5 million Futurealistic Studio by Oceanus Media Global, we had a feel, an immersive experience of what this modern technology and multi-media production house is capable of producing and delivering modern new age works and experiences for their clients in an ever-changing era of modern technology, social media and video consumption by both brands and consumers. 

Photos courtesy of Oceanus Media Global

With the usage of high-end virtual production technology, this enables Oceanus Media Global to offer next-generation storytelling experiences in a wide range of markets, from film and TV production to concerts and corporate events. 

Their expertise, experiences and ability to combine and integrate various different technologies XR, AR, MR and VR into a singular customised virtual experience to meet any brand’s bespoke vision. This is made possible with its extensive investments into cutting-edge equipment and developing the specialised knowledge and technical expertise needed to operate the studio. This Futurealistic Studio is the first of its kind in Southeast Asia and will put Singapore on the map for immersive brand experiences.

For brands and companies looking into doing live streams and broadcasts, wanting to do something different beyond that, they can be augmented with motion capture equipment to create immersive and interactive digital concerts in the Metaverse. As a matter of fact, Oceanus Media Global has helped to create ShiGGa Shay’s The ‘365’ Mixed Reality Experience, SEA’s first mixed reality concert. 

Oceanus Media Global currently works with businesses to create distinctive, digitally driven experiences that push the boundaries of our imaginations. Their portfolio is impressive, with iconic events such as The Front Row 2021: Asia’s first virtual fashion festival, Singapore National Day Parade 2021: First NDP to incorporate live AR effects, and Razor Con 2020: World’s first live-streamed event powered by Razer Chroma RGB lighting, were made possible with the company’s wide range of media tech capabilities. 

Nick Tan, Chief Executive Officer, Oceanus Media Global, said: “Our studio will serve as a platform for clients to get a taste of what futurealistic experiences could be like. When we brought together various agencies that are industry leaders in their own specialized fields, our vision was to create a team that delivers the next generation of immersive brand experiences. The launch of our Futurealistic Studio will raise the bar for immersive media productions in Singapore and we are excited to be at the forefront of our industry. We look forward to creating many more memorable experiences that will leave a lasting impression for audiences everywhere.” 

Oceanus Media Global will continue to grow its team at the immersive media studio and is looking to expand its current team of 50 by 50% within the next 2 years. They will continue to build expertise and hope to develop the next generation of media producers for Singapore. 

As a photographer myself, that is also into writing about modern technology stuff, this Futurealistic Studio by Oceanus Media Global represents a good hybrid mix and blending of media production with modern technology, ready for the new future of work, internet, social media and living. From producing new age immersive technology experiences for brands and businesses, to future potential collaborations with creatives from filmmakers, videographers, photographers, they are at the forefront of new future of media production, a blend of traditional, modern and future coming together. 

Immersing myself into the future at Futurealistic Studio (photo shot by Gin Lee of GLOO PR), this gives me new insights not just into the future of media production, on how the world could possibly and potentially adapt a hybrid future demand for both physical and virtual world experiences together. As a photographer myself, I am also thinking how am I able to cross into, blend and integrate other modern technologies to produce new digital artworks/content. A new futuristic internet, media production, social media and virtual world awaits the world.

Would my photography and content creation have an opportunity to collaborate/work with Futurealistic Studio in the near future? Let’s see where my photography and content creation journey takes me into the new future. 

* Information courtesy of Oceanus Media Global and GLOO *

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DigiMuse Presents is now taking place at the National Museum of Singapore, there are seven digitally-led protoype projects that makes a visitor’s tour of National Museum of Singapore exhibitions and galleries very interesting and interactive, a further in-depth exploration and better understanding of Singapore’s history, heritage and culture.

DigiMuse Presents is co-created with digital designers and creative professionals in partnership with cultural institutions and technology companies. The newest edition to the wider DigiMuse programme is an initiative by the National Museum of Singapore to lead a vibrant cultural sector invested in digital innovation. The following protype project were selected from a big and wide pool of entries from the inaugural DigiMuse Open Call for digital and innovation concepts that concluded in April this year 2018.

Director of the National Museum of Singapore, Angelita Teo, said, “We welcome thoughtful applications of technology that strengthen our visitors’ cognitive and emotional connections with Singapore’s history and heritage. Through creative integrations of culture and technology, along with collaborative industry partnerships, we hope to offer even more experiences that resonate with and inspire our visitors. We continue to be committed to growing the museum as a progressive cultural institution that challenges the boundaries of what is possible, driving innovation for the sector in our contributions to Singapore’s vibrant cultural landscape.”

Programme Director of the DigiMuse Project, Jervais Choo,added, “The DigiMuse initiative explores the intersection of technology and culture and opens a gateway for discovering our past to inspire future possibilities. By incorporating a spectrum of digital technologies to communicate our heritage and history in new perspectives, the innovative projects featured in DigiMuse Presents are both educational and enthralling, demonstrating potential instances of how we may interact meaningfully with Singapore’s rich culture and heritage enabled by frontier technologies.”

The seven digitally-led protoype projects at DigiMuse Presents are on Levels 1 and 2 of the National Museum of Singapore. I had the opportunity to experience them, let me share more information and my experiences with the modern digital technology.

Level 1 (DigiMuse Presents Overview)

( 1 ) A Harbour of History by 360VR Asia

Search for historical figures hidden inside this gigapixel photo of Clarke Quay in modern Singapore. Once you find the historical figures, find out more about those inspirational individuals, the lives that they led and the important roles they played in the growth of Singapore into a nation today from her early days as a colonial trading port.

( 2 ) An Excavation Through Time by iMMERSiVELY

Have you ever wonder what’s the job of a archaeologist really like at historical sites excavating artefacts? Look no further, this is a must try hands on experience for you! Team up together to dig for buried artefacts from Singapore’s Temasek era! This is a VR experience that incorporates locally-excavated artefacts from the National Museum’s and Asian Civilisations Museum’s collections.

I tried it myself and I really liked it a lot! I have a feeling that this could be the most popular DigiMuse Presents protype projects, both young children and adults would like it!

( 3 ) Musuem Experiential Guide by Digimagic and National Technological University, School of Art, Design and Media

It’s not back to the future, it’s back to the past, to the Colonial days inside the Crown Colony section of the Singapore History Gallery. While you are not traveling back in time in a time machine, with the application of AR technology, visitors can learn more about the Colonial days through this interactive journey.

Level 2 (DigiMuse Presents Overview)

( 4 ) Beeing Human by Baelf Design

Using digital 3D-printing technology, the traditional and iconic dresses and Peranakan accssories are re-intrepreted and created, could this be how Singapore’s fashion might look like in the future?

3D-printing technology might not be the most glamorous modern technology or the most well known technology today. However, their potential, capabalities and application should not be ruled out in how they can be applied in heritage, conservation and preservation segments.

( 5 ) Project Insight by HelloHolo

Have you ever wonder what’s the job of a conservator really like? At Project Insight, with the help of the HoloLens, you can learn about the roles and job of a conservator, their conservation process, with a hands on experience at conserving a painting in MR technology.

( 6 ) Multiplicity by Big Red Button

Many a times, we hear viewpoints from one side, have we ever hear viewpoints from the other side of the spectrum? Through Multiplicity app, visitors can discover, hear and learn about the different viewpoints from historical characters through this experience. There is also a progress chart that can inform you on the time spent listening to each different viewpoints. At the end of your experience tour, you can form your own conclusion.

( 7 ) Ask William by Unified Inbox

Would you like to ask William Farquhar a question or a few questions? Yes, now you can ask William at the William Farquhar Collection of Natural History Drawings, by snapping a photo or a drawing from the Goh Seng Choo Gallery, sending it via WhatsApp or Facebook Messenger.

Using AI chat bot, this interactive technology is very fun and interesting. Ask William a question or a few questions, it’s going to be fun! Oh yes, try not to be too cheeky with your questions when you ask William!

Personal thoughts and views on DigiMuse Presents at National Museum of Singapore

Exploring DigiMuse Presents at National Museum of Singapore is going to be a fun, interactive and experiential learning for everybody, from the young to the adults. Implementing modern and emerging digital technology such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), they can help to improve the learning experience and open up the world of musuems further and wider to the public. Visitors can get a feel of the jobs of those who worked in museums or gaining a deeper understanding and learning of our history, heritage and culture through the digital technology worlds of VR, AR and AI.

Moving ahead in the future, all these digital technology would definitely be useful for their exhibitions. It would definitely be interesting to view which of these digital technology would be chosen to be implemented in the museums around Singapore.

DigiMuse Presents at National Museum of Singapore is an excellent initative showcasing great examples of how different types of emerging modern digital technology can be embraced without fear, having a positive impact for experiential learning and engagement with visitors.

DigiMuse Presents is only going to be around at the National Museum of Singapore for a short period of time! Don’t miss it! Spread the word and pass it on, bring your children, bring your family, bring your friends, for a day at the National Museum of Singapore with modern technology!

Exploring DigiMuse Presents at National Museum of Singapore

Date: 4^th to 26^th August 2018

Opening Hours: 10am to 7pm daily

DigiMuse Presents website (Link)

DigiMuse Presents brochure (Download link)

I would like to thank National Museum of Singapore and Ogilvy for the invitation to the DigiMuse Presents.

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