Canon develops the key imaging system components featured inside its EOS series of digital interchangeable-lens cameras, from the CMOS sensors, image processors and interchangeable lenses- under the core concept of, “Speed, Comfort and High Image Quality”. Canon has put together a wide range of product lineup, from high-performance flagship models that are highly trusted by professionals, to entry level models that allow users to enjoy high image quality shooting with easy operation. Besides that, users have access to a wide and rich selection of RF and EF series lenses that make possible a wealth of creative expression. Canon continues to support the diverse needs of customers.

In September 2003, Canon introduced the EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions). This was the dawn of digital SLR cameras, a groundbreaking camera that brought about a breakthrough in the digital SLR market, a competitively priced digital SLR that featured a compact, lightweight design, capturing the top share of the global market and setting the stage for growth in the digital SLR market.

From then on, Canon has continued to grow and develop, launching a range of groundbreaking products, including the professional EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, the Canon EOS R System was born from Canon’s desire to construct the ideal lens mount and maximise the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of Canon EOS R5 – the first camera to feature 8K video recording (2) in July 2020.

In 2021, Canon announced the Canon EOS R3 full-frame mirrorless camera (released in November 2021). This camera features the high performance and reliability demanded by professional and enthusiast users, along with eight new RF lenses (3). Through new launches such as the Canon EOS VR System, Canon further expanded its lineup and they managed to secure the No.1 share of the global market for the 19th consecutive year.

Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Notes

(1) Based on a Canon survey.

(2) Among digital interchangeable-lens cameras released prior to July 8, 2020.

(3)  In 2021, Canon released the following eight digital interchangeable lenses: RF70-200mm F4 L IS USM (March), RF100mm F2.8 L MACRO IS USM (July), RF400mm F2.8 L IS USM (July), RF600mm F4 L IS USM (July), RF14-35mm F4 L IS USM (September), RF100-400mm F5.6-8 IS USM (October), RF16mm F2.8 STM (October), RF5.2mm F2.8 L DUAL FISHEYE (December). All release months based on Japanese release dates.

* Information and picture courtesy of Canon Singapore and GLOO *

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I started my Canon EOS journey with the EOS 300D in 2004, before moving on and up the Canon EOS DSLR family hierarchy with the Canon EOS-1DX Mark II. This series of Canon DSLR camera is the camera that got me into Canon’s family of EOS cameras and lenses, didn’t look back, always “Delighting You Always”. For those who are planning to learn more about photography, moving up from smartphone camera or compact cameras, the Canon EOS 850D is a camera model that they can consider. The amount of features packed inside this compact Canon EOS 850D makes it easy to learn, use and enjoy photography.

What are the features packed inside this Canon EOS 850D? Let me share with you more information below:

“Equipped with advanced capabilities and semi-pro features, the EOS 850D is an affordable option for those looking to elevate their photography,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “With a myriad of functions suited for shooting different genres, the EOS 850D is a versatile camera that also serves as a great movie shooting companion with its strong video capabilities such as the 4K time-lapse movie function.”

Weighing approximately 515g, the EOS 850D comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places.

The EOS 850D also comes with an optical viewfinder that is equipped with excellent shooting performance and controls. During viewfinder shooting of up to 7 fps, users will not experience any time lag, and with all cross-type 45 point AF, a wider area can be covered to allow flexibility in composing and tracking. With EOS iTR AF, subject tracking performance will be enhanced through a face detection function, which enables users to detect faces even in environments where skin colour detection is lost against the background. It is made possible with information from the 220,000-pixel RGB+IR metering sensor.

During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. When it is paired with a compatible lens, AF is possible in an approximately 88% horizontal by 100% vertical area, allowing more freedom in composition. With free composition, users are able to achieve fast and comfortable Live View shooting with the EOS 850D. Since the EOS 850D can specify any position from a maximum of 3,975 AF positions, it is possible to move the AF point smoothly, making it easier to pinpoint AF on the subject and focus as desired.

Additionally, Eye Detection AF is available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion.

Operation-wise, the new Quick Control Dial allows for easy setting changes and image search. Located in positions on the camera body that can be easily accessed, users can quickly change camera settings by simply turning the dials. Additionally, the new AF-ON button on the back of the EOS 850D allows the user to operate autofocus separately. When shooting a moving subject, pressing the AF-ON button allows the camera to keep tracking the subject with AI Servo AF and the shutter release button allows the user to concentrate on timings their shots perfectly and not miss out on crucial moments.

A Great Movie Shooting Companion

On top of its advanced features for stills, the EOS 850D is able to record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The 4K time-lapse movie function allows users to easily capture stunning day-to-night time-lapse movies of cityscapes in ultrahigh resolution through a selection of pre-set scenes or simple manual settings.

The EOS 850D also incorporates in-body electronic Image Stabilization to enable “Movie digital IS” for steady vlog or handheld movies. The 3-inch 1.04 million-dot Vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles.

Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app.

Pricing and Availability

Pricing and availability of the EOS 850D will be advised at a later date.

* Information and pictures courtesy of Canon Singapore and Ogilvy *

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