Mr. Ishii moved from his recent role as Head of Consumer Imaging Group in Canon China, during which he directed sales and marketing strategy since 2016. Based in Singapore, he will oversee and lead Canon employees and business partners in the area of sales, marketing, service and operations in 23 countries and regions including Singapore and subsidiaries in India, Malaysia, Thailand and Vietnam. 

“Now in our 45th year, Canon Singapore has continued to develop innovative solutions to meet the ever-changing needs of businesses. As a culturally diverse region, Asia is filled with limitless potential for growth and I am greatly honoured to take on this opportunity to lead Canon Singapore, as the regional headquarters for South and Southeast Asia. Our focus on this key market is closely aligned with our corporate philosophy of Kyosei, which means living and working together for the common good. Together with the support of our employees, partners and customers, I believe that we can push beyond boundaries and achieve new heights with full swing.” said Mr. Ishii.

Mr. Ishii joined Canon Inc. in 1988 and has more than 31 years of illustrious career in various management roles overseas, including Canon Canada (Toronto), Canon Hong Kong, Canon Singapore, Canon U.S.A. (New York), Canon Europe (London) and Canon China (Beijing).

* Information and picture courtesy of Canon Singapore and Gloo *

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A Canon veteran, Andrew started his career with Canon in Singapore in 1997. He has since held key positions in various overseas offices. As Head of Singapore Operations Group, Andrew will be leading sales, marketing, and service operations across consumer and enterprise segments.

Prior to this Head of Singapore Operations Group appointment, Andrew was most recently the President and CEO of Canon Marketing Malaysia. Notable achievements include maintaining Canon’s streak as the number 1 laser printer brand for 7 consecutive years since 2015, and the number 1 inkjet printer brand for 26 consecutive years since 1996. Another key achievement under his helm, was garnering top market share for the camera units sold since 2016. Under Andrew’s leadership, Canon Marketing Malaysia was awarded the Sustainability & CSR Malaysia Awards in 2021, for their greatly strengthened and reinforced CSR programme.

Prior to Andrew’s stint in Malaysia, he was with Canon India as Vice-President of Consumer Imaging and Information Centre. In that role, he sparked renewed growth for sales and was effective in formulating future marketing strategies in line with the company’s vision. He was also instrumental in overseeing the rapid expansion of Image Square, Canon’s concept experience store, form 100 to 200 stores, during his time at Canon India.

Andrew brings with him over 25 years of industry experience. He will focus on developing innovative solutions that build upon Canon’s existing offerings while refreshing the brand image to navigate an ever-changing market.

“It feels great to be back in Singapore and I am excited to help steer Canon towards greater success during these challenging times. While the pandemic poses new challenges for businesses, it has also created new opportunities for growth and innovation. I look forward to working with all my colleagues, our partners, and customers to help the company achieve its full potential of delivering truly innovative services and solutions to market.” said Andrew Koh, Head of Singapore Operations Group, Canon Singapore.

On a personal note, I would like to welcome Andrew back to Singapore and congratulations on your appointment as Head of Singapore Operations Group!

* Information and picture courtesy of Canon Singapore and GLOO *

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In the year 2011, the film and visual production industries have both film-analog and digital equipment that were being used side-by-side in the cinema production industry. The world of digitalisation was continuing its spread and digital cameras equipped with Super 35mm equivalent large-format sensors were becoming the mainstay of the industry. Amid this environment, Canon leveraged on tis visual technologies, including the optical technologies cultivated since its founding, and launched its Cinema EOS System, thus formally marking its entry into the cinema production industry.

Ever since, Canon has continued to expand the boundaries of visual expression and pursue the development of devices with ever-evolving technology. The company’s first Cinema EOS camera, the EOS C300, which is equipped with a CMOS sensor that realizes video reproduction comparable to 35mm film, was awarded a Technology and Engineering Emmy® award from The National Academy of Television Arts & Sciences (NATAS) in 2012. What’s more, the company has been honored for its cinema lenses, having received another Technology and Engineering Emmy® award in 2017 for its 4K cinema lenses that have earned high praise from the market for its excellent optical performance. 

Canon’s Cinema EOS System is widely used in the modern cinema production industry, including in film and television production. The EOS C300 Mark II (released in September 2015) digital cinema camera and eight cinema lenses were used in the filming of the 2018 Academy Award-winning documentary Free Solo. The System was also honored at the Sundance Film Festival in January 2020, where the winner of the World Cinema Documentary Special Jury Award for Cinematography, ACASĂ, MY HOME, was filmed with the EOS C300 and EOS C100 Mark II (released in December 2014). 

When developing such equipment as cameras and lenses for the cinema production market, it’s essential to have assistance from professionals in the field who use the equipment. From the release of its first digital cinema cameras (EOS C300 / EOS C300 PL) and lenses (CN-E14.5-60mm T 2.6 L S / CN-E14.5-60mm T 2.6 L SP) in January 2012, Canon has always sought out feedback about performance, ease-of-use and recording styles from experts on the front lines of cinema production. The company has always strived to develop products with designs and intuitive ergonomics that enable the shooting styles and visual expression demanded by professionals. 

Comment from Hiroto Okawara, Unit Executive, Image Solutions Business Unit 2 

I am truly honored to have reached this ten-year milestone. It’s thanks to the support from all of you in the cinema production industry, we’ve made it all the way here from our very first steps into Hollywood. In order to help creators produce work as close to their ideals as possible, we will continue to push forward in our efforts to further develop the Cinema EOS System. 

The cinema production industry evolves day by day, and Canon will also continue to implement new technologies in order to create products that serve the ever-diversifying needs of users. 

Comment from David Klein, member of the American Society of Cinematographers and Cinema EOS System user 

Canon still cameras and lenses have been in my hands since I was old enough to click a shutter. Canon’s cinema lenses have been in my hands for almost 10 years now and we have relied heavily on specific characteristics like their personality, sharpness, consistency and reliability. The EOS-1D C has been in the arsenal since 2013 along with every flavor of EOS C300 in some capacity, and they’ve all given us the images we want and need on a daily basis. So happy 10-year anniversary Cinema EOS System, we’re all looking forward to the next 10. 

The Cinema EOS System product lineup 

Launched in 2011, Canon’s Cinema EOS System leverages the company’s strengths— including the ability to develop and manufacture in-house such key devices as CMOS sensors, visual processing platform, and interchangeable lenses. Today, the System’s expansive lineup comprises 13 digital cinema cameras and 30 cinema lenses (1). In addition to digital cinema cameras and lenses, the System is compatible with the company’s EOS Series RF and EF lenses, thus helping to support a diverse range of visual expression for creators everywhere. 

Notes:

(1) As of November 4, 2021. Cinema lens count excludes the EF-EOS R 0.71X mount adapter.  

* Information and picture courtesy of Canon Singapore and GLOO *

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Prior to Mr. Kazutada Kobayashi new appointment here in Singapore, he moved from his recent role as President and CEO of Canon India Pvt. Ltd, where he steered the helm since 2012. Mr Kobayashi was instrumental in leading the company to growth in the Indian sub-continent.

Mr. Kobayashi will be based in Singapore, he will oversee and lead Canon employees and business partners in the areas of sales, marketing, service and operations in 24 countries and regions, including Singapore and subsidiaries in India, Malaysia, Thailand and Vietnam.

“I’m honoured to be leading Canon for South and Southeast Asia. Over the last 40 years, Canon Singapore has driven creative innovation in Singapore and across the region and we will continue to develop innovative solutions to help businesses achieve digital optimisation, by leveraging our expertise in imaging technology. Being at the forefront of technology and ever ready to embrace new trends, Asia is a key market for us. Canon’s corporate philosophy, kyosei, which is about living and working together for the common good, is especially apt for such a culturally diverse region like Asia. I look forward to bringing Canon Singapore to greater heights, with the best interests of our employees, partners and customers in mind.” said Mr. Kobayashi. 

Mr. Kobayashi joined Canon Inc. in 1980 and has more than 40 years of illustrious career in Canon in various management roles in Europe, Hong Kong and India. 

* Information and picture courtesy of Canon Singapore and GLOO PR *

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Canon EOS C70 – First Cinema EOS Camera with RF mount

The Canon EOS C70 is the first Cinema EOS System camera to be equipped with an RF mount, opening up a new era, opportunities and possibilities in cinematography and videography, making it compatible with any of the RF lenses from Canon’s EOS R System. Users can also equip themselves with the Mount Adapter EF-EOS R 0.71x (sold separately and more information below), the EOS C70 can also support the extensive lineup of lenses available from the Canon EF lenses family (2).

Featuring a 4K Super 35mm CMOS DGO (Dual Gain Output) sensor, the EOS C70 can capture high-image-quality 4K video in 4:2:2 (10-bit) color that delivers rich gradation, even in environments with significantly high contrast which demands high dynamic range. Moreover, the camera is equipped with the DIGIC DV7 image-processing platform capable of high-speed processing, enabling users to record high-frame rate 4K/120P video to UHS-II standard SD cards. 

The EOS C70 is equipped with two SD card slots and supports a variety of recording modes such as simultaneous recording, relay recording and 4K/2K recording. The camera also inherits many professional features found in the existing Cinema EOS lines, including two mini XLRs, audio control dials, Timecode IN/OUT ,full HDMI terminal and the newly designed “Direct Touch Control” function that allows users to change recording settings quickly and directly from the camera’s touchscreen panel. 

In addition, the camera also incorporates Canon’s proprietary Dual Pixel CMOS AF technology, which offers even greater performance with the addition of our Intelligent Tracking and Recognition System. This advanced algorithm developed under deep learning technology works in conjunction with our Face Detection AF and further improves focus tracking, even when a subject is looking away from the camera. Combined with our new highly responsive touch screen, image focusing is now faster and even more intuitive. 

Canon Mount Adapter EF-EOS R 0.71x

Along with the announcement of the Canon EOS C70, Canon also announced the launch of the Mount Adapter EF-EOS R 0.71x, a lens adapter for the EOS C70, the first RF mount camera model from the Cinema EOS System, this adapter would enable the camera to use EF series lenses.

Employing a miniaturized optical system, the Mount Adapter EF-EOS R 0.71x allows for video recording using the EOS C70 and EF series lenses with an angle of view close to that of the mounted full-frame lens. This allows users to take full advantage of the wide selection of EF series lenses as well as expands the possibilities and flexibility of video production. 

The optical system of the Mount Adapter EF-EOS R 0.71x reduces focal length by 0.71x, thus allowing the EOS C70—equipped with a Super-35mm DGO sensor—to record video using EF lenses (2) originally designed for full-frame sensors with an angle of view similar to the original angle of the full-frame lenses. In addition, reducing the size of the optical system gains approximately one extra stop (one lens aperture “f-number”) of brightness, thus requiring lower ISO sensitivity. This enables high-image-quality recording with less noise, even in low-light environments such as indoors or at night. 

When equipped with EF lenses (3) via the Mount Adapter EF-EOS R 0.71x, the EOS C70 digital cinema camera can achieve the same Dual Pixel CMOS AF autofocus functionality across the entire image, just like digital cinema cameras with an EF mount. In addition, the camera can also record and display data such as peripheral illumination correction, effectiveness of lateral chromatic aberration correction, F-number and focal length. 

Canon CJ20eX5B – Designed for 4K broadcast cameras

Together with the Canon EOS C70 and Mount Adapter EF-EOS R 0.71x announcements, Canon announced the launch of a new addition to its UHDxs series of portable zoom lenses for 4K broadcast cameras employing 2/3 inch sensors.

The CJ20eX5B offers a 20x zoom ratio with a focal length of 5 mm at the wide end while achieving superb 4K optical performance throughout the entire zoom range. Delivering high optical performance, the CJ20eX5B creates immersive and high-quality visual expression of content such as sports broadcasting and programming content filmed on-location. With the addition of this new lens for 4K broadcast cameras, Canon helps support a wide range of user needs. 

The CJ20eX5B features a wide-angle focal length of 5 mm—ideal for capturing expansive scenes including full stadium views—while also providing a 20x zoom ratio that accommodates a range of frequently used focal lengths up to 100 mm. On top of this, the lens is equipped with a built-in 2x extender that enables users to quickly double the focal length up to 200 mm while preserving fine visual details. 

While delivering 4K optical performance, the CJ20eX5B achieves a compact and lightweight design comparable to HD camera lenses, weighing only approximately 2.24 kg (4) and measuring approximately 166.3 mm (W) x 110.8 mm (H) x 251.7 mm (D). As such, the lens maintains the high levels of maneuverability required while reducing operation stress during production. 

The CJ20eX5B utilizes fluorite, UD and super UD lens (5) elements, all optimally arranged in a proprietary optical configuration. This allows for excellent suppression of chromatic aberrations such as color bleeding and fringing to achieve excellent image quality all the way to the peripheral areas of the image. 

Notes:

(1) The EOS C70 measures approximately 160.0 mm (W) x 130.2 mm (H) x 115.9 mm (D) and weighs approximately  

(2) Includes CN-E (EF cinema) lenses. Excludes RF lenses, EF-M lenses, EF-S lenses and some manual focus lenses.  

(3) As of September 25, 2020, the following lenses are compatible: the EF16-35mm f/2.8L III USM (released in October 2016), the EF24-70mm f/2.8L II USM (released in September 2012), the EF24-105mm f/4L IS II USM (released in November 2016). Canon plans to gradually expand the list of compatible lenses by providing free-of-charge firmware updates. EF lenses are still compatible with the camera, but Canon recommends that firmware updates be installed in order to effectively utilize functions which link the camera and lens.  

(4) For the CJ20eX5B IASE S. The CJ20eX5B IRSE S weighs approximately 2.16 kg. The CJ20eX5B IASE S is equipped with a focus servo motor, while the CJ20eX5B IRSE S is not.  

(5) A lens element utilizing ultra-low dispersion (UD) glass. Super UD lenses realize further improvements in performance over UD lenses.  

* Information and pictures courtesy of Canon Singapore and Gloo PR *

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I have been a part of Canon’s journey with their digital SLR and mirrorless cameras since 2004 with the Canon EOS 300D to my current Canon EOS 1DX Mark II and Canon EOS RP today, in between 2004 till now, the EOS 30D, EOS M, EOS 1D Mark III, EOS 70D and EOS 1DX, all came into my photography setup, they played an integral role in my photography journeys, adventures and growth over all these years, that can be viewed here in my flickr photography collections.

As Canon celebrates their 17th year maintaining the No.1 share of the global market, let me share more about Canon’s imaging system.

Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation – Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products (2) including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its lineup, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

“Delighting You Always”, that’s Canon’s slogan, the words that I heard and learnt from my visit to Canon EXPO Shanghai 2016, they have always been doing it, living up to their slogan and delivering through their imaging solutions of digital SLR and mirrorless cameras over all these years.

* Information courtesy of Canon Singapore and Ogilvy *

Notes:

(1) Based on a Canon survey

(2) Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 200D II (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).

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