“As the lightest, thinnest, and smallest prime lens in the EOS R ecosystem, the RF28mm f/2.8 STM is unobtrusive, seamlessly pairing with the camera body to unlock a world of creative possibilities. Despite its slim and compact profile, the RF28mm f/2.8 STM delivers exceptional performance and features that will appeal to a large segment of photographers.” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.

Slim Pocketable Body, Outstanding Mobility 

The Canon RF28mm f/2.8 STM is less than 2.5cm long when retracted, weighing no more than a bar of soap at around 120g. This lens is thin, just like the word “pancake” suggest, it also barely adds to the size and weight of your camera – you could even use it in place of a lens cap!

Enjoy the lightest, flattest, and most portable combination possible with your full-frame or APS-C camera, whether you are travelling light, exploring the streets, shooting long videos or vlogs handheld.

Excellent Image Quality

The RF28mm f/2.8 STM lens is designed with an efficient optical layout comprising three 3 large-diameter plastic-moulded aspherical lens, offering excellent sharpness and clarity from the image centre to the edges, all within a compact package.

The image quality is a notch above that of the EF40mm f/2.8 STM and RF50mm f/1.8 STM, which are known for their superior performance.  

Versatile Focal Length on Both Full-frame and APS-C

With its wide f/2.8 aperture, the RF28mm f/2.8 STM offers beautiful bokeh along with the speed necessary for freezing fast motion and achieving sharper handheld shots in low-light situations. The versatile 28mm focal length is just enough to easily frame a wide range of scenes on both APS-C and full-frame cameras. 

On full-frame cameras such as the EOS R8 and EOS R6 Mark II, it provides a wide angle-of-view that can capture landscapes and cityscapes with the right amount of perspective, or portraits that show ample background context without the subject appearing too small in the frame.

On APS-C cameras such as the EOS R50 and the EOS R7, it offers a standard angle-of-view equivalent to 45mm on a full-frame camera, providing a natural perspective that is easy to compose with. Half-body portraits are possible from a comfortable distance away—close enough to communicate without getting in your subject’s face! Pair it with the new EOS R100 to get the smallest combination possible.

With its high mobility, image quality, and easy-to-use focal length, one might be inspired to move around and get creative. New angles and perspectives are just a tilt and a step away.

OC-E4A: Take Your Accessories Off-camera

In addition, the Off-Camera Shoe Cord OC-E4A has been introduced – a multi-function hotshoe extension that succeeds the Off-Camera Shoe Cord OC-E3. The new cord allows hotshoe accessories such as flashes and microphones to be placed off-camera while maintaining the most stable communication possible, paving the way for greater creative expression. Both the camera connector and accessory connector feature dust- and water-resistant capability, akin to that of the EOS-1D series professional camera.

Pricing and Availability

The RF28mm f/2.8 STM will be available at Canon authorised dealers at the recommended retail price of $459 from 4th July 2023.

Technical Specifications

* Information and pictures courtesy of Canon Singapore and Gloo *

The post Canon announced RF28mm f/2.8 STM – First-ever RF Mount Pancake Lens appeared first on TGH Photography and Travel Portal/Blog.

“With the launch of the RF100-400mm f/5.6-8 IS USM and RF16mm f/2.8 STM lenses, Canon’s RF lens line-up is expanding rapidly to offer a range of lens selection to answer the different needs of the photographic community,” said Mr. Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “With the compact and affordable RF100-400mm f/5.6-8 IS USM, we now have a suite of telephoto options for different photographers covering different focal lengths, design build and cost-performance levels. Tapping on the design flexibility accorded by new EOSR system and RF lens architecture has allowed us to develop the ultrawide, fast, yet still affordable RF16mm f/2.8 STM, as we continue to develop even more lenses to allow photographers to realise their creative vision.”

Smaller, Lighter and Better

The RF lens mount that the EOS R system is renowned for, has large diameter and short back focus design, that allow both lenses to take advantage of. All these result in both a compact optical system and excellent quality across the entire image, from edge to edge.

The RF100-400mm f/5.6-8 IS USM offers telephoto capability of up to 400mm zoom yet it is compact at less than 170mm in length, making it easily portable for users. Weighing at approximately 635g, the RF100-400mm f/5.6-8 IS USM lens is an affordable and lightweight telephoto lens option. It is also light than the RF24-105mm f/4L IS USM lens.  The RF100-400mm f/5.6-8 IS USM is comparable to the EF70-300mm f/4.5-5.6 IS II USM lens but features an additional 100mm to the telephoto end of the focal length.

The RF100-400mm f/5.6-8 IS USM lens has Nano USM, enabling quick and smooth focusing throughout the entire zoom range, regardless of stills or videos. This makes this lens a a great starter lens for those who are interested in bird and wildlife photography without the bulk.

Users can add the Extender RF1.4x/2x to the RF100-400mm f/5.6-8 IS USM lens, this would increase the focal length to 1.4x/2x, allowing them to enjoy shooting with an ultra-telephoto range of up to 800mm. When combined with Canon’s lightweight mirrorless cameras, users can trek long distances with it or shoot handheld comfortably without much difficulty.

An ultra-wide angle lens with a large f/2.8 aperture traditionally would cost a substantial amount to own. The new RF16mm f/2.8 STM lens is going to change that by overcoming the price barrier, making this lens at an accessible price point. Another outstanding feature of the RF16mm f/2.8 STM is its ultra-compact design. At just 40.2mm tall and weighing approximately 165g, it barely occupies any space in the camera bag. In fact, one can easily mistake it for the RF50mm f/1.8 STM lens, given that both share an almost identical form factor.

New Angle of View and Creative Perspectives

The RF100-400mm f/5.6-8 IS USM lens has a minimum focusing distance of just 1.05m (at 400mm), a maximum magnification of 0.41x can be achieved. These features would come in handy when shooting small flowers and creatures, bringing out the best of the lens compression effect and bokeh of telephoto lenses.

The lens comes with a native 5.5 stops of image stabilisation. However, when it is paired with a camera that has In-Body Image Stabilisation (In-Body IS), the IS effectiveness goes up to 6 stops. This greatly reduces camera shakes and ensures sharp images even at the 400mm telephoto end.

With the RF16mm f/2.8 STM, users can take powerful photos by adjusting perspectives to capture larger images of nearby objects or smaller images of faraway ones. The distortion effect of the ultra-wide angle lens when the user gets closer to a subject (such as animals and children) creates a warped look, resulting in adorable photos.

The ultra-wide angle of the RF16mm f/2.8 STM covers a 110 degree diagonal field of view. This makes it convenient for taking selfies with large groups, shooting video for social media, and taking photos in tight spaces. In addition, its large f/2.8 aperture not only creates pleasing bokeh, but when combined with the wide field of view, it can become an excellent lens for astrophotography as well.

Pricing and Availability

The RF100-400mm f/5.6-8 IS USM and RF16mm f/2.8 STM are priced at $1,029 and $479 respectively, and will be available in October 2021.

Product Specifications

* Information and pictures courtesy of Canon Singapore and GLOO *

The post Canon new RF lenses expand creative possibilities appeared first on TGH Photography and Travel Portal/Blog.