History of Canon PowerShot

The inaugural Canon PowerShot was launched in July 1996, the PowerShot 600. Since the launch in 1996, the PowerShot lineup has expanded to cater to diverse user needs. The PowerShot series is developed for users to enjoy capturing high-quality photos and videos with greater ease. They are embraced by users of all levels from beginners to advanced enthusiasts. Overall production volume of compact digital cameras including the IXUS series exceeded 200 million units in December 2025 worldwide.

Current PowerShot lineup

The current PowerShot lineup consists of three series that are tailored to suit different lifestyle needs.

• G Series: The G series packs exceptional image quality and rich features into compact and lightweight bodies
• V Series: The V series enables effortless advanced video editing 
• SX Series: The SX series offers powerful zoom capabilities 

Canon will continue to address users evolving needs through the PowerShot series, pursuing advanced technologies and expressive capabilities to contribute to the continued growth of photography and videography culture. 

Inaugural models of Canon PowerShot Series

PowerShot 30th Anniversary Commemorative Edition

The PowerShot G7 X Mark III was first launched in August 2019, delivering rich imaging capabilities with 1.0-inch stacked CMOS sensor with approximately 20.1 effective megapixels (1), optics with a large and bright maximum aperture, and a 4.2x zoom lens.

In addition to still shooting, it’s also equipped with convenient video features such as vlogging-centric Video Blog recording mode,

Celebrating thirty years of iconic legacy, captured inside this extraordinary collector’s piece, this limited quantity commemorative edition comes with an exclusive graphite finish, a knurled control ring, and a distinguished 30th anniversary logo. Complete with a special commemorative packaging and a collector’s edition wrist strap (2), both of which comes with the 30th anniversary logo.

This is more than just a camera, this is history in your hands.

Pricing and Availability 

The PowerShot G7 X Mark III (30th Anniversary Commemorative Edition) will be available at a recommended retail price of $1,299 at Canon authorised dealers. Availability will be advised at a later date.

Notes:

1. Total megapixels: Approx 20.9 MP
2. Special packaging with limited quantity special edition wrist strap available only in Singapore, Malaysia, Thailand, Vietnam, Indonesia, Brunei, Cambodia, Myanmar, Nepal, Pakistan, Sri Lanka, Bangladesh, Maldives, Hong Kong, Taiwan, Philippines, Mongolia and India.

* Information and pictures courtesy of Canon Singapore and Brave Communications * 

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