Canon develops the key imaging system components featured inside its EOS series of digital interchangeable-lens cameras, from the CMOS sensors, image processors and interchangeable lenses- under the core concept of, “Speed, Comfort and High Image Quality”. Canon has put together a wide range of product lineup, from high-performance flagship models that are highly trusted by professionals, to entry level models that allow users to enjoy high image quality shooting with easy operation. Besides that, users have access to a wide and rich selection of RF and EF series lenses that make possible a wealth of creative expression. Canon continues to support the diverse needs of customers.

In September 2003, Canon introduced the EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions). This was the dawn of digital SLR cameras, a groundbreaking camera that brought about a breakthrough in the digital SLR market, a competitively priced digital SLR that featured a compact, lightweight design, capturing the top share of the global market and setting the stage for growth in the digital SLR market.

From then on, Canon has continued to grow and develop, launching a range of groundbreaking products, including the professional EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, the Canon EOS R System was born from Canon’s desire to construct the ideal lens mount and maximise the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of Canon EOS R5 – the first camera to feature 8K video recording (2) in July 2020.

In 2021, Canon announced the Canon EOS R3 full-frame mirrorless camera (released in November 2021). This camera features the high performance and reliability demanded by professional and enthusiast users, along with eight new RF lenses (3). Through new launches such as the Canon EOS VR System, Canon further expanded its lineup and they managed to secure the No.1 share of the global market for the 19th consecutive year.

Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Notes

(1) Based on a Canon survey.

(2) Among digital interchangeable-lens cameras released prior to July 8, 2020.

(3)  In 2021, Canon released the following eight digital interchangeable lenses: RF70-200mm F4 L IS USM (March), RF100mm F2.8 L MACRO IS USM (July), RF400mm F2.8 L IS USM (July), RF600mm F4 L IS USM (July), RF14-35mm F4 L IS USM (September), RF100-400mm F5.6-8 IS USM (October), RF16mm F2.8 STM (October), RF5.2mm F2.8 L DUAL FISHEYE (December). All release months based on Japanese release dates.

* Information and picture courtesy of Canon Singapore and GLOO *

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