Enriching Lives Through Canon Technology

Canon strives to improve and enrich people’s lives through its technology, driven by Kyosei, ensuring that innovation is always aligned with its social responsibility. “#iamkyosei” is anchored in this guiding principle, Canon reaffirms its commitment to nurture a culture where creativity, diversity, and social responsibility thrive – The values that deeply resonate with youths of today. 

Building Authentic Connections: From Product to Purpose

“#iamkyosei” campaign comes at a time when brands of rich heritage and history seek to retain their corporate identity, while expanding its connections with their audience. For Canon, this means extending its purposes-driven approach that reflects and supports the values of a new generation.

“#iamkyosei” shines a spotlight on the youths of today, their beliefs and aspirations, that demand accountability, they are also digital natives, and committed to meaningful connections. Through the celebration of this generation of youths transformative spirit, Canon not only reaffirms its heritage, they also strengthens its role as a partner in shaping a more connected and compassionate society. 

The Core of “#iamkyosei” – Emotionally Resonant Storytelling 

The core of #iamkyosei” is emotionally resonant storytelling at its heart, mind and soul, deepening Canon’s emotional bond with the Gen Z by embracing creativity, purpose, and culture. These are the very pillars that define the Generation Z. This “#iamkyosei” highlights the positivity, resilience and entrepreneurial spirit of youth embracing diversity, building technology for good, and reaching out to those in need – Empowering the youths to embrace their potential beyond limits.

“We are witnessing a fundamental shift in marketing today, where brands are defined not only by the products they sell but also by the change they inspire,” said Toshiyuki (Tiger) Ishii, President and CEO, Canon Singapore. “With “#iamkyosei”, we celebrate youth by acknowledging their perspectives. This ensures inclusivity and cultural authenticity in everything Canon does and reflects our long-standing kyosei philosophy which continues to guide our community initiatives across the region.” 

In 2025, Canon Singapore partnered with the Photographic Society of National University of Singapore (NUSPS) through its Montage 2025 photography event. This is a flagship initiative that unites photography enthusiasts for photography competitions, seminars, and hands-on workshops with industry experts.

Through these events, they provide young creatives with invaluable platform to explore photography and creative vision, showcasing their work to the public, and receive constructive feedback from seasoned professionals. By encouraging creative expression, fostering industry connections, and inspiring a sense of community, Canon continues to empower the next generation of photographers and visual storytellers. 

Living Kyosei from Within

Alongside public engagement, Canon Singapore rolled out employee-created videos featuring inspiring stories of staff who live out the Kyosei philosophy in their daily work and beliefs. These videos, part of the campaign launch, show that Kyosei goes beyond words—it’s a culture deeply rooted within the organisation.

For more information on “#iamkyosei” campaign, please visit sg.canon/iamkyosei to find out more.

* Information and picture courtesy of Canon Singapore and Brave Communications *

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