At the recent LG Electronics (LG) Singapore event on the launch of LG’s premium home beauty brand, LG Pra.L, I learned about the world of beauty and technology of their premium home beauty devices, with a short “testing” experience of beauty and technology coming together. On my technology and business portal/blog, I have been covering LG’s products from information technology, home entertainment, home appliances and B2B/commercial line-up. This particular segment of beauty and technology is something very new to me, to be honest, I was hesitant on how I would be to cover LG Pra.L, the premium LG home beauty brand, since I am a hopeless guy on the area of beauty.

Somehow, I was convinced by the friendly PR folks from Brand Cellar that LG Pra.L combines beauty and technology, this combination totally suits me. After attending and witnessing the range of LG’s premium home beauty devices, I was won over by the LG Pra.L premium home beauty brand.

What is the story behind LG Pra.L?

Designed to heighten existing skincare routines for faster and more apparent results, LG Pra.L is a beauty solution built with cutting-edge tech to provide the modern woman with aging-preventive care, all from the comfort of the home.

Pra.L is inspired by the belief that ‘true beauty comes from within’ and is designed with LG’s LED technological expertise, a brand renowned for its TVs and other displays. LG Pra.L devices have already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea.

“LG has always been a company that encourages innovation in our technologies, and LG Pra.L is a testament to that,” says Mr Shawn Han, Managing Director of LG Electronics Singapore. “With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L for an enhanced skincare experience.”

Dual Cleanser

• Deep Cleansing for Soft, Glowing Skin
• The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

Galvanic Ion Booster

• Enhancing Absorption of Skincare Ingredients
• Cleansing Mode for deep pore cleansing followed by the Boost Mode for better absorption of skincare products.

Total Life Up Care

• Deep Tissue Tightening and Lifting with Red LED Light
• The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.
• Tightening Mode to trigger collagen production and Lifting Mode for a tightening and lifting effect

Derma LED Mask

• Only Nine Minutes a Day for Brighter, More Radiant Skin
• Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask.
• Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin.

For the gentlemen, beauty is not just for the ladies, you can now have it too! Combining the world of beauty and technology (Geeks and techies alert!) together with LG Pra.L brand home beauty devices, you can now be a part of home beauty care! It’s not just about beauty for the gentlemen, this is also about personal grooming and looking good for the gentlemen!

Personally, for a guy like me who is quite hopeless on beauty care, the world of beauty and technology of LG Pra.L is very refreshing, something unique and special, bringing in modern technology to the world of beauty care into the next level and beyond, along with the comfort of doing it at your own home. While it may seem LG Pra.L premium home beauty brand target market is the ladies, for all the gentlemen out there, you can also start to explore LG Pra.L premium home beauty brand too!

LG Pra.L dual cleanser and galvanic ion booster looks like the suitable home beauty devices for me to kickstart my own home beauty care, cleaning and nourishing my skin, for a guy like me who is clueless and hopeless on beauty care.

Thank you LG Electronics Singapore and Brand Cellar for the invitation to the launch event and introducing me to the world of beauty and technology, LG Pra.L premium home beauty brand.

Pricing and Availability

The LG Pra.L premium home beauty devices are now available in Singapore, at an exlcusive pop-up store at Tangs Plaza until 9 September, 2019

The LG Pra.L lineup retail prices are as follows:

• Dual Cleanser: S$499
• Galvanic Ion Booster: S$529
• Total Lift Up Care: S$699
• Derma LED Mask: S$1,349

Follow LG on social media!

Like LG on Facebook https://www.facebook.com/lgsingapore/

Follow LG on Instagram https://www.instagram.com/lgsingapore/

For more info, visit LG website https://www.lg.com/sg/pra-l

* Information courtesy of LG Electronics Singapore and Brand Cellar *

The post The World of Beauty and Technology – LG Pra.L appeared first on TGH Photography and Travel Portal/Blog.

Over a period of 5 days, this was a really very free and easy holiday, basically there were no major travel plans or schedule during that time, with two Macquarie University friends that I knew from my Australian Alumni Singapore (AAS) networks, they are Chef Keith and Chef Jude, whom I have a lot of food photography and food eating adventures with both of them. This travel adventure to Hoi An and Da Nang wasn’t much of a difference, basically we were eating a lot of local delicious Vientamese delights and drinking lots of Vietnamese coffee. Since Chef Keith had visited Hoi An previously, he had a list of food places to bring us for lunch and dinner.

I am taking a different approach to writing my Hoi An and Da Nang travelogue, this would not be an individual day article approach, instead it would be on interesting places/food that we visited during our travel adventures to Hoi An and Da Nang.

We flew to Da Nang via Ho Chi Minh City with Vietnam Airlines from Changi Airport Terminal 4, followed by a car ride down to Hoi An from Da Nang International Airport.

Accommodation

Hai Au Boutique Hotel 576 Cua Dai

A simple and comfortable hotel in Hoi An, their room rate is not expensive. While their location is slightly further away from the old town area, you can ride a bicycle over or just walk that little bit of extra distance and you can explore more different roads in Hoi An, discovering more gems!

Food

Local Vietnamese restaurant at 113 Lý Thái Tổ

Our first dinner location when we arrived at Hoi An, totally local and authentic, we didn’t spot any tourists, there were no English translation on their menu. The staff couldn’t speak much English, a classic chicken and duck situation. Basically, Chef Jude pointed at the banner where some of their dishes were highlighted and we waited for the local Vietnamese dishes to arrive. This was a very memorable local Vietnamese dinner, authentic and very delicious.

Madam Kieu

Located on the opposite of Hoi An Old Town, across the river that can be reached via the bridge that is packed with people walking across from both sides. Madam Kieu is just located right next to the entrance of Hoi An Night Market, therefore they attracts quite a number of tourists. Although the price is higher as compared to other parts of Hoi An, you can be assured of their quality and tastes. This restaurant was recommended by Chef Keith and we had a great time feasting over there!

Hoi An Roastery

There are many coffee places in Hoi An, Hoi An Roastery is one of them. They did the café up, nice ambience and furnishings, it’s a relaxing coffee joint to rest your legs when you are exploring Hoi An Old Town. Vietnamese coffee is well known, has a great reputation, they have excellent quality coffee beverages. If you are a coffee lover, you would definitely enjoy Vietnamese coffee in Hoi An!

Hoi An Night Market

A bustling night market across the river from Hoi An Old Town, packed with visitors in the night. Do check out their night market, from craft works to food, that’s something for you to explore. Chef Keith highly recommended this shop selling roasted nuts, we went there to check it out, tasted their various flavoured roasted nuts and we were hooked. You will not regret buying many bottles of different flavoured roasted nuts back home!

Hoi An Central Market

When we explored Hoi An Old Town on foot instead of riding the bicycle provided by the hotel,  we managed to explore and discover more local gems. Hoi An Central Market is the type of wet markets that similar in this part of the Indo-China region. For travelers who are not too acustomed to street food, they might be a bit hesitant. As for the three of us, we love street food, we went inside Hoi An Central Market, had our lunch and shopping in the local market.

Street food

Along the roads of Hoi An, you can spot food carts being setup with tables and chairs nearby them whereby you can enjoy a hot local Vietnamese street food. Like what I mentioned earlier, if you are are not too acustomed to street food, you might be a bit hesitant.

As this particular junction, Chef Keith said this two food carts selling Banh Mi and Pho are very delicious. Once we tasted them, we were in awe by the quality and taste of the Vietnamese bread, the Pho, smooth and soft noodles! I like the Banh Mi so much that if any friend coming back from a Vietnam holiday, I asked  them if they can bring me back a Banh Mi!

Oh yes, you have to get used to their small chairs and tables, Chef Keith and Chef Jude had some challenges adapting to their chairs!

BBQ Restaurant – Da Nang

Our last night was in Da Nang, we visited this BBQ restaurant highly recommended by Chef Keith and we knew that he won’t go wrong with his Chef standards. The meats were seasoned in different flavours differently, slowly cooked over the small charcoal pit on the table. That was a really enjoyable BBQ dinner!

Other Vietnamese Food

Just in case, I missed out on of the Vietnamese street food because I don’t have the name of the food place and address, this special photo album on Vietnamese food would be a very useful reference if you travel to Hoi An and Da Nang, wanting to try out their local Vietnamese food.

Arts/Craft/Photography

Hoi An is an ideal destination/community for creative industry, writers, artists, painters, photographers etc. The history and heritage of Hoi An Old Town, with its conserved and protected houses, make it a wonderful partnership and collaboration for the creative folks and Hoi An.

Precious Heritage Museum and Art Gallery by Rehahn Photography

Precious Heritage Museum and Art Gallery by Rehahn Photography, a must visit place if you are a fan of travel and portraiture photography and learning about the ethnic tribes in Vietnam. Rehahn’s photography works are amazing, you would be mesmerised by his portraiture, travel and documentary photography works.  The precious heritage museum and art gallery is worth a visit, to learn and understand more about the ethnic tribes in Vietnam.

March Gallery

Located in the Old French Quarter of Hoi An, opposite Precious Heritage Museum and Art Gallery, lies a colourful and artistic gallery and art space, the March Gallery, showcasing a variety of creative arts work, from contemporary art, limited edition prints, craftworks etc. Do visit them and check out their collection of creative and artistic works.

Friendly Leather Bag Shop

One of my things to do when I visited Hoi An was to check out their leather shops, I heard so much about them, saw photos of various types and sizes of leather products. There were many leather shops in Hoi An and I checked out a few of them! Since I wanted to get a small leather bag, I searched high and low for something that I really like and it must suit me. Down the same road as Precious Heritage Museum and Art Gallery and March Gallery, there is a leather shop known as Friendly Leather Bag Shop. They have a few other outlets in Hoi An Old Town, this was the shop that we visited and I got my leather bag from there!

Beautiful handcrafted lanterns

In the night, Hoi An is very bright, colourful and beautiful, lighted up by the beautiful handcrafted lanterns. If you have the space to hang lanterns in your home, I strongly encourage you to check out Hoi An handcrafted lanterns, that you can buy and bring back home!

Landmarks

Town Bridge Cầu An Hội

A bridge that connects from Hoi An Old Town to one of the islands along the river, this is a bustling hot spot for tourists to take photos of the river, old houses along the river on the side of Hoi An Old Town, boats ferrying tourists along the river on a slow cruise, placing water paper lanterns lighted with candles, on the river and letting it flow downstream. Many tourists cross over to the island, it’s like the new town, with its food and drinking options, and the Hoi An Night Market is located there too!

Cau Nhat Ban/Japanese Covered Bridge

The iconic symbol of Hoi An, one of the most famous landmarks and tourist attraction in Hoi An, Vietnam. Many tourists would pose in front or nearby this Japanese Covered Bridge for photographs. I didn’t full explore this heritage bridge, just took photos of this bridge in the day and night! When I visit Hoi An again, I hope to explore more!

Hai Van Pass (North of Da Nang)

This Hai Van Pass was a destination that I discovered while doing my research on where and what to do in Hoi An and Da Nang. We had an amazing mountain pass costal drive, saw some gorgeous landscape sceneries and sea view! Having traveled to some of the best coastal drives in the world such as Great Ocean Road in Victoria, Australia and Hawaii. The drive up to Hai Van Pass stood out as one of the best coastal drives for me. We hired a driver who took us from Hoi An to Hai Van Pass before returning back to Da Nang.

Along the coastal drive up, there are spots that make great photography opportunities! At the top of the Hai Van Pass, that’s where you would see buses, vans, cars and motorcycles parked together, visiting the old fort and bunkers. The bird’s eye view up there are breathtaking, photographers would love it. Once you are up there, you would be able to understand why I wanted to do the drive up to Hai Van Pass. Yes, I would go back again when I visit Hoi An and Da Nang again. Do visit my flickr photo albumsto view more photos of Hoi An and Da Nang, as well as delicious Vietnamese food!

Hoi An is a beautiful destination in Vietnam, the Old Town still retains its heritage, history, culture and architecture, now a UNESCO World Heritage Site. It has a good mix of old and new, tourism, hospitality, craft and arts. I would love to go back there again, there are still a lot more to explore! I would also want to enjoy my cupppa of coffee, enjoy a laid back and relaxing lifestyle, get more leather craft and enjoy a slower pace of life with my camera for street and travel photography.

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