Why use a Yearly Theme? How to Choose a Yearly Theme?

I am inspired by Fernando Gros “How to choose a Yearly Theme”, this is my 5th year writing and announcing a Yearly Theme, an approach that I personally feel that it’s more forward looking for a new future, a new era of working, thinking and how we connect as an individual, as a collective, society and the world. It’s not that goal settings or setting resolutions are no longer popular or useful, they still have a purpose and it still works for some people or industries.

Recap of previous Yearly Themes

Before I announce my Yearly Theme 2023 for my photography, travel, creative and heritage, let me bring you back in time, looking at my previous Yearly Themes through a recap below:

• Yearly Theme 2020: Striving to Excel 
• Yearly Theme 2021: Recovery and Rejuvenation 
• Yearly Theme 2022: Onward 
• Yearly Theme 2023: Explore

Yearly Theme 2024 (Photography | Travel | Creative | Heritage) – “Ignite”

Now, announcing my Yearly Theme 2024 (Photography | Travel | Creative | Heritage) – “Ignite”.

From my earlier editions of Yearly Theme for my TGH Photography and Travel portal/blog, I have expanded my scope of business and interests from my usual areas of photography and travel, in the areas of creativity/arts and the heritage sectors. 

Why Ignite?

Via Google Bard – “Ignite: A great story can ignite the imagination and inspire the listener to see the world in new ways. This word captures the spark of creativity that storytelling can bring.”

I want to be a better storyteller in the Year 2024 for both my two key areas of business and  key interest areas. For this year, I decided to try something different, I asked Google Bard to recommend a word to summarise “be a better storyteller”, and the chat based AI tool from Google gave me a few to choose from.

Ignite new directions and plans for my photography business and content creation business 

The photography business has been very challenging, the industry is facing its own headwinds, shrinking budgets and pie to share. That’s no doubt that some competitors are doing better than others. Moreover, the media/social media landscape is constantly changing, with current and near future trends moving towards videos consumption on TikTok and Instagram Reels. Which genres of the photography field should I concentrate on? A review and restructuring of photography services is underway, yet remaining fluid and adaptable as the months move on. 

With such changing media consumption patterns/trends, and how social media is changing, the versatility of a content creator would be more crucial and the way to go moving forward in the next few years at least. The days of being a specialist in your field may not be sufficient anymore, not just in the photography industry. In the creative sector, beside video consumption, the next area is content creation. 

Partnering with videographers and filmmakers would be key, working together on assignments and projects. As for working with agencies, whether it is PR, digital or social media, I am working to grow this segment. Even with networking and knowing people, it doesn’t guarantee anything. 

Time to re-ignite my travel photography, writing and content creation

My last overseas travel holidays when I took a flight out from Singapore was in 2018 when I visited Thailand and Vietnam. In 2019, it was a drive up to Malaysia. The years 2020 to 2022 were the global pandemic period whereby international travel and tourism industries were brought to a standstill. Year 2023 was my target year to travel overseas again, the pent-up travel demands, frustrations and high costs of travel pushed back my plans.

It’s been quite a few years since my last travel overseas. It’s finally the time to re-ignite my travel photography, writing and content creation in Year 2024. Keeping my fingers crossed that travel assignments or familiarisation tours opportunities would come true since I had been knocking on some doors over the past few years.   

Ignite my creativity from interactions with artists from other disciplines 

Year 2023 gave me new dimensions, directions and opening to view through the different world, point of view, and artistic creativity of various artists and creatives from other disciplines. They were more than just an eye-opener for me, they were inspiring and encouraging. 

Through those interactions in Year 2023, they have ignited my creativity and imagination that opened me up to new artistic approaches and cross-disciplinary creative ideas and projects that I might be able to work together with other creative artists. In 2024, I hope to bring some of those inspirations, ideas and projects to life, whether on an individual basis or cross-disciplinary with other artists.

Ignite new plans and ideas to do more for the heritage sector

The heritage sector, putting history, heritage, culture, conservation and preservation segments together, they may not give you the revenue compared to the commercial world. However, the intangible cultural heritage and intrinsic fulfilment cannot be underestimated. 

This sector already has a community running and operating in their own respective realms, that would need more like-minded people of various skills, knowledge and expertise in their respective domains to enter. 

I have always been interested in the heritage sector through my visual storytelling and documentation. I would be on the lookout for opportunities to partner with organisations and/or artists, whereby I can contribute and earn a bit of revenue as well. 

Yearly Theme 2023 (Technology | Business | Personal) – “Transcend”

As for my other key area of focus, my TGH Technology and Business portal/blog, I have chosen my Yearly Theme 2024 (Technology | Business | Personal) to be “Transcend”. I would like to invite you to hop over to my other website and have a read!

Join me in my “Ignite” journeys in 2024

To my networks in the photography, travel, creative and heritage sectors, I would like to invite you to join me in my “Ignite” journeys in 2024, let’s work closer together for more in-depth, meaningful and powerful stories, on both visual storytelling and social media. 

Thank you for your support and encouragement! 

To my family, relatives, friends, followers and supporters who supported me through my visual storytelling, photography, technology writing, social media marketing, especially those that make the effort to read, not assuming thinking you know everything about me, or my business model operations, and making the effort to know more and understand, without judgement or putting me down, I sincerely thank you for your support and encouragement! 

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