Canon develops the key imaging system components featured inside its EOS series of digital interchangeable-lens cameras, from the CMOS sensors, image processors and interchangeable lenses- under the core concept of, “Speed, Comfort and High Image Quality”. Canon has put together a wide range of product lineup, from high-performance flagship models that are highly trusted by professionals, to entry level models that allow users to enjoy high image quality shooting with easy operation. Besides that, users have access to a wide and rich selection of RF and EF series lenses that make possible a wealth of creative expression. Canon continues to support the diverse needs of customers.

In September 2003, Canon introduced the EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions). This was the dawn of digital SLR cameras, a groundbreaking camera that brought about a breakthrough in the digital SLR market, a competitively priced digital SLR that featured a compact, lightweight design, capturing the top share of the global market and setting the stage for growth in the digital SLR market.

From then on, Canon has continued to grow and develop, launching a range of groundbreaking products, including the professional EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, the Canon EOS R System was born from Canon’s desire to construct the ideal lens mount and maximise the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of Canon EOS R5 – the first camera to feature 8K video recording (2) in July 2020.

In 2021, Canon announced the Canon EOS R3 full-frame mirrorless camera (released in November 2021). This camera features the high performance and reliability demanded by professional and enthusiast users, along with eight new RF lenses (3). Through new launches such as the Canon EOS VR System, Canon further expanded its lineup and they managed to secure the No.1 share of the global market for the 19th consecutive year.

Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Notes

(1) Based on a Canon survey.

(2) Among digital interchangeable-lens cameras released prior to July 8, 2020.

(3)  In 2021, Canon released the following eight digital interchangeable lenses: RF70-200mm F4 L IS USM (March), RF100mm F2.8 L MACRO IS USM (July), RF400mm F2.8 L IS USM (July), RF600mm F4 L IS USM (July), RF14-35mm F4 L IS USM (September), RF100-400mm F5.6-8 IS USM (October), RF16mm F2.8 STM (October), RF5.2mm F2.8 L DUAL FISHEYE (December). All release months based on Japanese release dates.

* Information and picture courtesy of Canon Singapore and GLOO *

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Looking back in time on my Canon photography journeys and coverage, I published and shared on Canon’s EOS series milestones, with these two articles, Canon’s 70 million EOS-series cameras in 2014 and 90 million EOS-series cameras in 2017. In 2019, this marked another milestone for me too, the 100 million EOS-series cameras as well as my continued coverage of Canon’s cameras, lenses and accessories over the years.

My photography adventures, journeys and coverage with Canon had brought and given me a few significant milestones in my life and photography, opening up new opportunities and networks too. Canon has always been “Delighting You Always”, living up to their slogan that has been a part of their DNA, seen, touched and felt, through their cameras, lenses, accessories, prints and customer service.

As Canon celebrates 100million EOS-series cameras, let me share with you on their EOS-series cameras history and insights:

Canon today celebrated a camera-manufacturing milestone as combined production of the Company’s EOS-series silver halide (film) and digital interchangeable-lens cameras surpassed 100 million units1 on 20 September 2019. An EOS R (released in October 2018) mirrorless camera was the 100 millionth EOS-series camera produced.

An acronym of Electro Optical System, EOS is also the name of the goddess of the dawn in Greek mythology. Boasting an attractive product lineup that caters to a variety of user needs and an extensive series of EF lenses, with which Canon strives to expand the boundaries of imaging expression, the EOS series has supported a great many users over its long history, and enabled Canon to maintain the No. 1 share of the global interchangeable-lens digital camera market for 16 consecutive years from 2003 to 20182.

The EOS series began with the EOS 650 (released in March 1987), a next-generation AF single-lens reflex (SLR) camera featuring the world’s first fully electronic lens mount. Production of the EOS series began in what was then Canon’s Fukushima plant and now takes place at a variety of locations—including Taiwan, Miyazaki, Nagasaki and the lynchpin Oita Canon—where production is carried out under stringent product quality management. Following the release of the EOS 650, Canon continued to introduce products featuring innovative technology that realise speed and comfort—such as the highend EOS-1 (released in 1989) and the EOS Kiss (released in 1993)—expanding the EOS series to cater to users ranging from amateur to professional.

From the year 2000 onwards as the pace of digital SLRs (DSLR) adoption picked up, Canon sought to create even more appealing products. The EOS series’ core concept was expanded to include “high image quality,” achieved through such proprietary, cutting-edge technology as CMOS sensors and DIGIC image processors. In 2003, Canon released the EOS Kiss—a compact, lightweight DSLR with an affordable price—which contributed to the wider adoption of interchangeable-lens digital cameras. Through the EOS 5D series, which contributed to the use of interchangeable-lens cameras for video capture, and the establishment of the Cinema EOS System of professional digital cinematography products in 2012, Canon extended its video technology to the B to B sphere as it entered the video production industry. Canon will continue to explore new approaches with the EOS series, such as the 2018 launch of the EOS R System, which employs the new RF Mount.

Expanding from its beginnings in still photos to the realm of video, the EOS series has come to support a wide range of users, from entry-level to professional. Canon will continue to pursue “speed, comfort and high image quality” as the core concept of the EOS series, further strengthening and expanding the EOS System towards expanding the culture of photographic and video imaging.

* Information and picture courtesy of Canon Singapore and Ogilvy *

1 Including Cinema EOS System cameras

2 Based on units sold. According to a Canon survey

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I had been a part of this journey, starting with my first DSLR, the Canon EOS 300D in 2004, followed by Canon EOS 30D, Canon EOS 1D Mark III, Canon EOS 70D and currently using Canon EOS 1DX. This slogan by Canon, “Delighting You Always”, can be found in their Canon interchangeable-lens camera eco-system, from the sensors to their quality interchangeable lenses. Along this personal Canon journey of mine, I had the opportunity to review a number of different Canon cameras and lenses too.

My journey with Canon interchangeable-lens digital cameras had been pretty exciting on a personal basis, growing from amateur to freelance/semi-professional and running my own small photography business. If you would like to know more, do check out my archives for my various Canon stories, reviews!

Here’s a short write up of Canon’s journey in the interchangeable-lens digital camera market:

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The Company has further bolstered the EOS lineup by continuing to introduce new products including accessories, interchangeable lenses and the EOS M series of compact-system cameras. During 2017, Canon introduced the EOS 6D Mark II as part of an impressive lineup of interchangeable-lens camera products[1] that supported the Company’s achievement of a 15th consecutive year at the top of the global market.

[1] A total of six digital ILC cameras were released in Japan in 2017: The EOS 9000D (EOS 77D in other regions), EOS Kiss X9i (EOS Rebel T7i / EOS 800D in other regions) and EOS M6 in April 2017; the EOS Kiss X9 (EOS Rebel SL2 / EOS 200D in other regions) in June 2017; the EOS 6D Mark II in August 2017; and the EOS M100 in September 2017.

Source: Canon Singapore press release

What does the future holds for Canon in the interchangeable-lens digital camera market?

Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What’s more, thanks to advances in imaging technology, Canon is opening up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

Source: Canon Singapore press release

Looking ahead into the future with Canon, I am eagerly awaiting for their new cameras announcements!

* Information and photo courtesy of Canon Singapore and Ogilvy Public Relations *

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