Canon recently announced on 28th March 2018, a milestone for the company, celebrating 15 consecutive years of number 1 share of global interchangeable-lens digital cameras (digital SLR and compact-system cameras) market from 2003 to 2017.

I had been a part of this journey, starting with my first DSLR, the Canon EOS 300D in 2004, followed by Canon EOS 30D, Canon EOS 1D Mark III, Canon EOS 70D and currently using Canon EOS 1DX. This slogan by Canon, “Delighting You Always”, can be found in their Canon interchangeable-lens camera eco-system, from the sensors to their quality interchangeable lenses. Along this personal Canon journey of mine, I had the opportunity to review a number of different Canon cameras and lenses too.

My journey with Canon interchangeable-lens digital cameras had been pretty exciting on a personal basis, growing from amateur to freelance/semi-professional and running my own small photography business. If you would like to know more, do check out my archives for my various Canon stories, reviews!

Here’s a short write up of Canon’s journey in the interchangeable-lens digital camera market:

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The Company has further bolstered the EOS lineup by continuing to introduce new products including accessories, interchangeable lenses and the EOS M series of compact-system cameras. During 2017, Canon introduced the EOS 6D Mark II as part of an impressive lineup of interchangeable-lens camera products[1] that supported the Company’s achievement of a 15th consecutive year at the top of the global market.

[1] A total of six digital ILC cameras were released in Japan in 2017: The EOS 9000D (EOS 77D in other regions), EOS Kiss X9i (EOS Rebel T7i / EOS 800D in other regions) and EOS M6 in April 2017; the EOS Kiss X9 (EOS Rebel SL2 / EOS 200D in other regions) in June 2017; the EOS 6D Mark II in August 2017; and the EOS M100 in September 2017.

Source: Canon Singapore press release

What does the future holds for Canon in the interchangeable-lens digital camera market?

Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What’s more, thanks to advances in imaging technology, Canon is opening up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

Source: Canon Singapore press release

Looking ahead into the future with Canon, I am eagerly awaiting for their new cameras announcements!

* Information and photo courtesy of Canon Singapore and Ogilvy Public Relations *

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