I have been a part of Canon’s journey with their digital SLR and mirrorless cameras since 2004 with the Canon EOS 300D to my current Canon EOS 1DX Mark II and Canon EOS RP today, in between 2004 till now, the EOS 30D, EOS M, EOS 1D Mark III, EOS 70D and EOS 1DX, all came into my photography setup, they played an integral role in my photography journeys, adventures and growth over all these years, that can be viewed here in my flickr photography collections.

As Canon celebrates their 17th year maintaining the No.1 share of the global market, let me share more about Canon’s imaging system.

Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation – Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products (2) including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its lineup, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

“Delighting You Always”, that’s Canon’s slogan, the words that I heard and learnt from my visit to Canon EXPO Shanghai 2016, they have always been doing it, living up to their slogan and delivering through their imaging solutions of digital SLR and mirrorless cameras over all these years.

* Information courtesy of Canon Singapore and Ogilvy *

Notes:

(1) Based on a Canon survey

(2) Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 200D II (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).

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Looking back in time on my Canon photography journeys and coverage, I published and shared on Canon’s EOS series milestones, with these two articles, Canon’s 70 million EOS-series cameras in 2014 and 90 million EOS-series cameras in 2017. In 2019, this marked another milestone for me too, the 100 million EOS-series cameras as well as my continued coverage of Canon’s cameras, lenses and accessories over the years.

My photography adventures, journeys and coverage with Canon had brought and given me a few significant milestones in my life and photography, opening up new opportunities and networks too. Canon has always been “Delighting You Always”, living up to their slogan that has been a part of their DNA, seen, touched and felt, through their cameras, lenses, accessories, prints and customer service.

As Canon celebrates 100million EOS-series cameras, let me share with you on their EOS-series cameras history and insights:

Canon today celebrated a camera-manufacturing milestone as combined production of the Company’s EOS-series silver halide (film) and digital interchangeable-lens cameras surpassed 100 million units1 on 20 September 2019. An EOS R (released in October 2018) mirrorless camera was the 100 millionth EOS-series camera produced.

An acronym of Electro Optical System, EOS is also the name of the goddess of the dawn in Greek mythology. Boasting an attractive product lineup that caters to a variety of user needs and an extensive series of EF lenses, with which Canon strives to expand the boundaries of imaging expression, the EOS series has supported a great many users over its long history, and enabled Canon to maintain the No. 1 share of the global interchangeable-lens digital camera market for 16 consecutive years from 2003 to 20182.

The EOS series began with the EOS 650 (released in March 1987), a next-generation AF single-lens reflex (SLR) camera featuring the world’s first fully electronic lens mount. Production of the EOS series began in what was then Canon’s Fukushima plant and now takes place at a variety of locations—including Taiwan, Miyazaki, Nagasaki and the lynchpin Oita Canon—where production is carried out under stringent product quality management. Following the release of the EOS 650, Canon continued to introduce products featuring innovative technology that realise speed and comfort—such as the highend EOS-1 (released in 1989) and the EOS Kiss (released in 1993)—expanding the EOS series to cater to users ranging from amateur to professional.

From the year 2000 onwards as the pace of digital SLRs (DSLR) adoption picked up, Canon sought to create even more appealing products. The EOS series’ core concept was expanded to include “high image quality,” achieved through such proprietary, cutting-edge technology as CMOS sensors and DIGIC image processors. In 2003, Canon released the EOS Kiss—a compact, lightweight DSLR with an affordable price—which contributed to the wider adoption of interchangeable-lens digital cameras. Through the EOS 5D series, which contributed to the use of interchangeable-lens cameras for video capture, and the establishment of the Cinema EOS System of professional digital cinematography products in 2012, Canon extended its video technology to the B to B sphere as it entered the video production industry. Canon will continue to explore new approaches with the EOS series, such as the 2018 launch of the EOS R System, which employs the new RF Mount.

Expanding from its beginnings in still photos to the realm of video, the EOS series has come to support a wide range of users, from entry-level to professional. Canon will continue to pursue “speed, comfort and high image quality” as the core concept of the EOS series, further strengthening and expanding the EOS System towards expanding the culture of photographic and video imaging.

* Information and picture courtesy of Canon Singapore and Ogilvy *

1 Including Cinema EOS System cameras

2 Based on units sold. According to a Canon survey

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