Canon Celebrates 17th Year Leading Global DILC Market! Today, on 27th March 2020, Canon announced that their company’s (DILC) digital interchangeable-lens cameras (digital SLR and mirrorless cameras) have maintained the No.1 share of the global market or 17 consecutive years (1) from 2003 to 2019.

I have been a part of Canon’s journey with their digital SLR and mirrorless cameras since 2004 with the Canon EOS 300D to my current Canon EOS 1DX Mark II and Canon EOS RP today, in between 2004 till now, the EOS 30D, EOS M, EOS 1D Mark III, EOS 70D and EOS 1DX, all came into my photography setup, they played an integral role in my photography journeys, adventures and growth over all these years, that can be viewed here in my flickr photography collections.

As Canon celebrates their 17th year maintaining the No.1 share of the global market, let me share more about Canon’s imaging system.

Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation – Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products (2) including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its lineup, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Image courtesy of Canon Singapore

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

“Delighting You Always”, that’s Canon’s slogan, the words that I heard and learnt from my visit to Canon EXPO Shanghai 2016, they have always been doing it, living up to their slogan and delivering through their imaging solutions of digital SLR and mirrorless cameras over all these years.

* Information courtesy of Canon Singapore and Ogilvy *


(1) Based on a Canon survey

(2) Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 200D II (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).

Leave a Reply

Your email address will not be published. Required fields are marked *