Embark on an interactive (SG) Heritage Race – HiddenSG @ Katong-Joo Chiat: Festival Race

Do you remember your school or uniformed group fun activities and programmes, going on an amazing race, walking from checkpoint to another, with activities at each checkpoint to take on? How would you like to go for an amazing race that is interactive, unique heritage fun, learning, exploring rich heritage and culture local neighbourhoods in Singapore, and also stand a chance to win vouchers and cash prizes? Now you can! Embark on an interactive (SG) Heritage Race – HiddenSG @ Katong-Joo Chiat: Festival Race!

HiddenSG @ Katong-Joo Chiat: Festival Race

Starting from Haig Road Market and Food Centre, race participants will embark on a journey exploring through Katong-Joo Chiat. Along the way, you have to unravel hidden clues and complete challenges that will uncover the Katong-Joo Chiat neighbourhood’s rich heritage, history and culture. Guiding you through every step of the way are the friendly virtual mascots: Void Deck Cat and Hannie the HAN sparrow.

The first 5 teams to cross the finishing line will win vouchers and cash prizes (1) kindly sponsored by HiddenSG, i12 Katong, The Federation of Merchants’ Associations Singapore and Heartland Enterprise Centre Singapore!

Can I still go on HiddenSG @ Katong-Joo Chiat game after the festival race?

If you are unable to join during the festival race period, the HiddenSG @ Katong-Joo Chiat game will still be available after the festival race for those who are interested to play at your own pace. Tickets are priced at S$9.90 and this includes a surprise F&B item along the way!

What is the HiddenSG @ Katong-Joo Chiat all about?

The HiddenSG @ Katong-Joo Chiat is one of the programme highlights of NHB’s Heritage Activation Nodes: Katong Joo Chiat (HAN@K-JC) launch festival held from 20th to 21st April 2024.

Attendees can look forward to a diverse range of activities organised in collaboration with over 20 community partners and heritage businesses in the area, at various locations around the Katong-Joo Chiat neighbourhood. 

For more information on HAN@K-JC and HiddenSG @ Katong-Joo Chiat, please visit https://go.gov.sg/nhb-han 

A preview of HiddenSG Race @ Katong-Joo Chiat 

I went for a media preview for this HiddenSG Race @ Katong-Joo Chiat, it was a fun and interactive amazing race, Singapore Heritage edition. This unique heritage race is interactive, the questions have its own unique style of making us unravel the clues and completing the challenges. 

For myself who has been photographing and documenting in the heritage sector, this amazing race style game is refreshing for me in how we can approach, embrace and reach out Singapore’s history, heritage, and culture through technology and new media, to a wider community from the young to the seniors, attracting and getting more people to discover and know more about Singapore’s history, heritage and culture.

Although I don’t live in the East side of Singapore, the recent NHB Street Corner Heritage Galleries: Katong-Joo Chiat launch, and recent photography assignment location in Katong-Joo Chiat, brought me to Katong-Joo Chiat district for the fourth time in two months. 

Here are some tips that I would like to share with you when you embark on this interactive HiddenSG Race @ Katong-Joo Chiat:

  • Wear comfortable attire and shoes, you are going to walk and walk!
  • Observe the rich heritage and culture in the Katong-Joo Chiat neighbourhood
  • Take the chance to learn about the rich heritage, history and culture of Katong-Joo Chiat district
  • Bring your water bottle! Remember to hydrate!
  • Remember to bring your umbrella or poncho, you never know when it might rain!
  • Be safe, watch out for traffic and people when crossing the roads/walking
  • Last but not least, enjoy and have lots of fun with your group of family and/or friends!

Information on HiddenSG Race @ Katong-Joo Chiat

  • Date: 20th April 2024
  • Meeting Point: Haig Road Market and Food Centre
  • Timing: 1pm
  • Price: S$10*
  • Register here: https://go.gov.sg/nhb-han 


  • Covers up to 5 participants. You can play individually or in a group of up to 5 people for the same price. Please bring a phone with internet access and WhatsApp, wet weather protection, and a water bottle. 
  • (1) 1st Prize: $300 KLIK vouchers (i12 Katong app voucher) & cash prize of S$500; 2nd and 3rd Prizes: $250 cash prize each; 4th and 5th Prizes: $100 cash prize each.

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