Samsung Singapore on 28th April 2024, announced in partnership with the National Heritage Board (NHB) to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV. With this announcement, the Samsung Art Store will see the addition of 10 artworks from Singapore’s National Collection. This will be a great news for art and heritage lovers, they will be offered the opportunity to enjoy a curated collection that showcase the changes in Singapore’s physical and urban landscape through the years, as well as selected master works of Asian painting traditions. 

These art prices join over 2,500 artworks from world-renowned museums and galleries, including Louvre Museum, The Met, the Van Gogh Museum, the National Gallery Singapore, and many others. With the matte display feature on Samsung’s The Frame TV, the texture of the on-screen display provides a realistic art experience that turns art into a showpiece, bringing art galleries into your home. 

Samsung x NHB Partnership

The collection for Samsung Art Store is jointly curated by Samsung and NHB. The 10 artworks selected were representative of the National Collection, which serves to connect the past, present, and future generations of Singaporeans. The curated artworks are deemed best to be displayed on a 4K display like The Frame TV.

The collection includes ‘The Esplanade from Scandal Point’, a painting by John Turnbull Thomson which depicts our National Monument the Padang as a centre of social life as far back as the 19th century, and ‘View of Read Bridge at Clarke Quay’, a work by pioneer water-colourist Lim Cheng Hoe featuring the iconic Singapore River. Other notable historical works include ‘View of Raffles Place’ and ‘View from Government Hill’ – depicting Singapore in its early days – and ‘Bird on Fence’. 

Ms Chang Hwee Nee, Chief Executive Officer, NHB, said: “Our National Collection tells the story of Singapore’s past and present, for our future. As the custodian of Singapore’s heritage, NHB aims to raise a greater awareness of, and deepen appreciation for, these national treasures. Our collaboration with Samsung introduces a new and additional touchpoint for Singaporeans to enjoy the National Collection through its Frame TVs. It is akin to having these beautiful masterpieces digitally displayed in our homes, which will hopefully inspire more to visit our museums to see them in real life.” 

Dennis Jang, President, Samsung Singapore said: “We believe that art should not only inspire, but also inform and educate. With the introduction of the National Collection in the Art Store, our users will be able to appreciate art, and learn more about the history of Singapore. Such collaboration truly shows how technology can bring art and history to more individuals, and the significant role our Art Store plays to bring such monumental pieces to the homes of future generations.”

Samsung and NHB are planning to explore the expansion of the collection in the Art Store, they plan to create awareness of other artworks in the National Collection.

Samsung Unbox & Discover 2024 – A New Era of AI TVs

At Samsung Unbox & Discover 2024 – A New Era of AI TVs launch event held at the iconic Jewel Changi from 28 to 30 March 2024 whereby Samsung Electronics unveiled 2024 line-up of new AI TVs and sound systems. Not only were consumers got to view and know more about Samsung’s 2024 new AI TVs, they also got to view and know more about the Samsung and NHB partnership to bring Singapore’s Cultural Heritage to Samsung The Frame TV. 

More information on Samsung’s new 2024 AI TVs and sound systems can be found on my TGH Technology and Business portal/blog article: Samsung Electronics unveiled 2024 line-up of new AI TVs and sound systems. 


Bespoke Lifestyle Products that elevate every lifestyle

In year 2024, The Frame TV’s new Art Stream feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. The Art Mode also features enhancements, including Pantone Validated™ certification where colour accuracy is ensured with artworks displayed. In addition, users can be ensured of lower energy usage with Art Mode as the picture frequency in 2024 Frame TV is reduced from 120Hz to 60Hz when the mode is active, resulting in 10% energy savings (1). 

New Music Frame

The new Music Frame, is an audio solution that complements The Frame, they can seamlessly blends into the environment as a modern picture frame, allowing users to customisation options with their favourite photos, while also serving as a sound device. When paired with Samsung 2024 TVs, the Music Frame users can play sound from both the TV and sound device – a unique feature called Q-Symphony. As a standalone speaker, the Music Frame pairs via Bluetooth with other devices such as a mobile phone.

In a collaboration with Disney, the Frame TV and Music Frame will have 4 special Disney-themed designs for the Frame bezel and Music Frame panel. This limited-edition bundle is available for purchase at the Samsung Online Store, Samsung Shop App, and major consumer electronics retailers. 

For more information on Samsung Samsung’s new 2024 AI TVs and sound systems

For more information on Samsung Samsung’s new 2024 AI TVs and sound systems, pricing and availability, please visit Samsung website 


(1) This feature applies to the 55’’ display and above  

Leave a Reply

Your email address will not be published. Required fields are marked *