At the recent LG Electronics (LG) Singapore event on the launch of LG’s premium home beauty brand, LG Pra.L, I learned about the world of beauty and technology of their premium home beauty devices, with a short “testing” experience of beauty and technology coming together. On my technology and business portal/blog, I have been covering LG’s products from information technology, home entertainment, home appliances and B2B/commercial line-up. This particular segment of beauty and technology is something very new to me, to be honest, I was hesitant on how I would be to cover LG Pra.L, the premium LG home beauty brand, since I am a hopeless guy on the area of beauty.

Somehow, I was convinced by the friendly PR folks from Brand Cellar that LG Pra.L combines beauty and technology, this combination totally suits me. After attending and witnessing the range of LG’s premium home beauty devices, I was won over by the LG Pra.L premium home beauty brand.

What is the story behind LG Pra.L?

Designed to heighten existing skincare routines for faster and more apparent results, LG Pra.L is a beauty solution built with cutting-edge tech to provide the modern woman with aging-preventive care, all from the comfort of the home.

Pra.L is inspired by the belief that ‘true beauty comes from within’ and is designed with LG’s LED technological expertise, a brand renowned for its TVs and other displays. LG Pra.L devices have already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea.

“LG has always been a company that encourages innovation in our technologies, and LG Pra.L is a testament to that,” says Mr Shawn Han, Managing Director of LG Electronics Singapore. “With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L for an enhanced skincare experience.”

Dual Cleanser

• Deep Cleansing for Soft, Glowing Skin
• The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

Galvanic Ion Booster

• Enhancing Absorption of Skincare Ingredients
• Cleansing Mode for deep pore cleansing followed by the Boost Mode for better absorption of skincare products.

Total Life Up Care

• Deep Tissue Tightening and Lifting with Red LED Light
• The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.
• Tightening Mode to trigger collagen production and Lifting Mode for a tightening and lifting effect

Derma LED Mask

• Only Nine Minutes a Day for Brighter, More Radiant Skin
• Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask.
• Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin.

For the gentlemen, beauty is not just for the ladies, you can now have it too! Combining the world of beauty and technology (Geeks and techies alert!) together with LG Pra.L brand home beauty devices, you can now be a part of home beauty care! It’s not just about beauty for the gentlemen, this is also about personal grooming and looking good for the gentlemen!

Personally, for a guy like me who is quite hopeless on beauty care, the world of beauty and technology of LG Pra.L is very refreshing, something unique and special, bringing in modern technology to the world of beauty care into the next level and beyond, along with the comfort of doing it at your own home. While it may seem LG Pra.L premium home beauty brand target market is the ladies, for all the gentlemen out there, you can also start to explore LG Pra.L premium home beauty brand too!

LG Pra.L dual cleanser and galvanic ion booster looks like the suitable home beauty devices for me to kickstart my own home beauty care, cleaning and nourishing my skin, for a guy like me who is clueless and hopeless on beauty care.

Thank you LG Electronics Singapore and Brand Cellar for the invitation to the launch event and introducing me to the world of beauty and technology, LG Pra.L premium home beauty brand.

Pricing and Availability

The LG Pra.L premium home beauty devices are now available in Singapore, at an exlcusive pop-up store at Tangs Plaza until 9 September, 2019

The LG Pra.L lineup retail prices are as follows:

• Dual Cleanser: S$499
• Galvanic Ion Booster: S$529
• Total Lift Up Care: S$699
• Derma LED Mask: S$1,349

Follow LG on social media!

Like LG on Facebook https://www.facebook.com/lgsingapore/

Follow LG on Instagram https://www.instagram.com/lgsingapore/

For more info, visit LG website https://www.lg.com/sg/pra-l

* Information courtesy of LG Electronics Singapore and Brand Cellar *

The post The World of Beauty and Technology – LG Pra.L appeared first on TGH Photography and Travel Portal/Blog.

The LG Pocket Photo Snap caught my attention as a 2-in-1 camera, lightweight and portable, instant camera and portable printer, ideal for travel, events, gatherings and parties. The modern connectivity and share ability of this hybrid 2-in-1 camera would definitely attract the younger generation, a good mix of nostalgia photography with modern technology capabilities.

For all of you Korean Pop fans, Korean Pop Boy Band BTS is giving support and endorsement for the LG Pocket Photo Snap! There would be a huge incentive to own this LG Pocket Photo Snap! For those keen on a modern 2-in-1 instant camera and portable printer, do share this news on the latest LG Pocket Photo Snap!

Let me share more key information on the LG Pocket Photo Snap:

LG’s new PC389 Pocket Photo Snap is a hybrid instant camera and portable printer that will change how people capture memories through photos. Beyond possessing the traditional advantages of instant cameras such as ease of use, shareability and the ability to see a shot straight away, this unique device promises a higher degree of control with charming settings and features. For example, the black-and-white mode adds the feel of a traditional analog camera and the reprint function will amuse everybody at a party. So this device takes advantage of the latest technology while keeping the retro appeal intact.

Combining the latest mobile trends with the nostalgic feel of a traditional analog camera is another way the Pocket Photo Snap enhances the photographic experience. It effortlessly connects to a smartphone and PC tablet via Bluetooth to print photos taken by other devices in either Android and iOS. This handy connectivity allows users to conveniently share with the real world their precious memories stored in their phones or tablets through clear prints within 45 seconds. Finished photos can go in a wallet or in a neat frame on an office desk or bedside. Also, the Pocket Photo app makes it easy and convenient to edit and enhance the pictures in those devices prior to printing.

Preserve fond memories by capturing gorgeous, precious and fun images of everyday moments, anytime and everywhere with the LG Pocket Photo Snap. It can also produce stunning prints instantly. Expect nothing less than the most vivid shots thanks to itsfive million pixel resolution and 30 image printing capacity on a charged device. The joy of photos is not just in preserving them but also sharing them with family and friends, a task in which the Pocket Photo Snap excels.

Imagine having your own mobile photo studio in your pocket. The device prints moments exactly as you took them through the same printing process favored by most professional photo printers. Most other instant cameras use “zero ink” technology that prints all colors at once, a process that often blurs images. Dye-sublimation delivers superior quality with rich colors and great clarity for an enriching and unforgettable photographic experience.

A major flaw of print photos is their eventual deterioration over time. In a first for an instant camera, photos printed with Pocket Photo Snap receive a transparent coating to protect against humidity and age. The coating prevents smudging of colors or degradation even if the photos get wet, thus preserving these cherished moments in a pristine and crisp state for a long time.

Precious memories are better if they’re bigger and more visible, and the Pocket Photo Snap delivers on this end. Previous models of instant cameras delivered small prints but the Pocket Photo Snap produces photos that are 50 percent bigger than that of a traditional 1.8 x 2.4 inch Polaroid[1]. Still, the attractive pastel-toned device is compact enough to fit almost anywhere and is also the only instant camera on the market that can produce black-and-white photos without the need for a separate ink cartridge.

[1]Based on Fujifilm Instax Film specificationshttp://www.fujifilm.com/products/instant_photo/films/instax_mini/

“The Pocket Photo Snap provides differentiated value in capturing, preserving and sharing life’s memorable moments,” said Hosik Kim, Product Director, LG Home Entertainment. “Through this handy device, LG will continue setting benchmarks for the instant camera and mobile printer industry and redefine market expectations.”

For more information on the LG Pocket Photo Snap , please visit:

https://www.lg.com/sg/mobile-phone-accessories/lg-PC389S  

https://www.lg.com/sg/mobile-phone-accessories/lg-PC389P

Key Technical Specifications

Dimensions (W x H x D): 6” x 2.4” x 1.4”

Net Weight (kg): 0.381

Gross Weight (kg): 0.635

Pricing and Availability 

LG PC389S (Blue)  : SGD $249

LG PC389P (Pink) : SGD $249

Paper : SGD $29

Availability: Available Now

* Information and pictures courtesy of LG Electronics Singapore and Brand Cellar *

The post LG Pocket Photo Snap appeared first on TGH Photography and Travel Portal/Blog.