Polaroid is celebrating more ways this year, for you to be creative on-the-go by releasing the pocket-sized camera in two bold colours, Black and Red. The new cameras come along with new creator-centric additions, a filter set for blue, red or orange-tined photos, and matte-black frame instant film for drama that kicks creativity and expression.

“The Polaroid Go has portability and the spirit of exploration in its DNA. We’ve seen an incredible response for this new camera format so we wanted to introduce even more ways for people to dive deeper into their creativity, while making it easy for them to go anywhere and capture whenever inspiration hits,” Oskar Smolokowski, Polaroid CEO, said.

How tiny and compact is this Polaroid Go? Measuring at only 4.1” long, 3.3” wide, and 2.4” tall, the Polaroid Go is the smallest analogue instant camera in the world. You can bring them along easily in your bag for your daily walks or travels! The Polaroid Go is designed as wearable creative companion, allowing creators to be empowered to head out, explore not just your local neighbourhood, towns and cities, beyond your home ground, to secret, unheard, new, and unexpected places in the world, and unleash the creative explorer in you!

Celebrating the launch of Polaroid Go Black and Red, Polaroid is kicking off the campaign with creativity and exploration at its heart, mind, soul and eyes. This would be an evolution from last year’s Go Create campaign, year 2022’s iteration is going to bring together creators across different artistic disciplines and cultures. Ibby Njoya, an artist and set designer, and Miranda Makaroff, a fashion designer, DJ, blogger and actress, traveled to Tenerife, Spain to show off their creative visions on the rugged island.

“For me, Polaroid has always been a tool of documentation and experimentation. As an artist, it’s allowed me to process the development of my skills as a set designer. Getting to experiment with the Polaroid Go’s portability during our shoot in the Canary Islands was so fun, I love how easy it is to bring it everywhere,” Njoya said.

“I love the new possibilities that the Polaroid Go creates. It makes it so easy to capture inspiration wherever I travel, which plays a big part into my creative process as an artist,” Makaroff said.

The new Polaroid Go Black and Red join the original Polaroid Go White camera, giving more opportunities for self expression wherever the next adventures leads and brings you. The Polaroid Go is built on its creative-minded features like the selfie mirror, self-timer, long-lasting battery, dynamic flash, double exposure, and travel-friendly accessories with the introduction of the camera first-ever lens filters and the smallest black frame instant film.

Whether you are a photographer (analogue or digital), creative artist, designer, illustrator, writer, or someone who just love to be creative and express yourself, let’s Go Explore and Go Create priceless memories with Polaroid Go Black or Red!

Pricing and Availability 

The Polaroid Go Black and Polaroid Go Red are now available at polaroid.com/go in May.

Polaroid Go Black Camera MSRP: $99.99 / €119,99 / £109,99

Polaroid Go Black Film Double Pack MSRP: $19.99 / €19,99 / £18,99

Polaroid Go Filter Set MSRP: $19.99 / €19,99 / £18,99

* Information and photos courtesy of Polaroid *

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Edwin Land: Scientist, Inventor, Visionary

As you enter into the world of In an Instant: Polaroid, you would be introduced to the history and origin of Polaroid – Edwin Land: Scientist, Inventor, Visionary. In the late 1940s, Edwin Land’s daughter posed a question to her father during a family vocation, “Why can’t we view the photographs now?”

Armed with his daughter’s intriguing question and driven by curiousity, Land spent the next few years researching and working with his team of scientists and engineers at Polaroid Corporation, in his quest to create the world’s first instant camera.

Walk into the story of Land and his quest to develop instant photography, the technological breakthrough that marked a new chapter in the world and history of photography.

Polaroid: Art and Technology at Play

The world and art of instant photography had an enormous impact on how artists expressed their creativity. A number of artists were asked by Land to come on board to test Polaroid equipment and film, to provide feedback on how to improve them.

In this segment, visitors are able to view and admire a diverse range of Polaroid artworks produced during the peak of Polaroid’s popularity and rise in the world of photography during the second half of the 20^th Century.

As you walk through the themes of Observations, Interrogations, Arrangements, Configurations, Contemplations, Theatres and Expressions, be mesmerised and brought back in time, place and moment, the inspiration and creativity behind those Polaroid artworks.

Don’t miss the Polaroid Cinema: The Fishbowl Experiment! Catch a movie with the special glasses!

The New Instant

In this era of internet connectivity, social media networks and smartphone apps. The digital and social media era is the equivalent of the Polaroid’s instant and perceived social network of its time.

For those and many of us, into digital photography nowadays and apps such as Instagram, instant photography has further evolved in today’s digital world as a channel and platform for our expression, for us to stage our self to our audiences, leading to the birth and rise of this phenomenon, in a good and bad way, this phenomenon known as “Selfie”.

Near to the end of this special exhibition, follow the rainbow on the ground, into the world of a few social media influencers in Singapore, as they shared their experiences on navigating their digital and social media journey.

Tell us what “instant” means to you

This special photography exhibition, In an Instant: Polaroid (At the intersection of Art and Technology), resonates deeply with photographers (from both the analogue and digital era) and instagrammers of the modern digital era.

While Instagram has both positive and negative impacts for modern photography today, in my personal humble opinion, the modern digital world of instant photography would continue to grow and expand (exponentially) in sheer volume of instant photographs shot around the world, right here, right now and shared on various social network services.

Although I have my personal reservations on how Instagram has changed, impacted and affected photography, publicity and marketing since the arrival of this photography/technology app, I am also glad that with modern Instant photography through digital, social media and technology, there are photographers heading back to and/or learning about film and Polaroid photography, the origins of Instant photography.

Take a momento home from this special Polaroid exhibition

• Don’t miss the photo booth outside Exhibition Gallery 2, for $6, you can get 3 strips of photos taken.
• Instant photos with Polaroid cameras on site (Recommended dontation of $2 for each Polaroid)
• “Selfie” photos through a polarised lens at the digital photo station
• Sunglasses by Polaroid Eyewear, are also available for sale at the Museum Label shop, located on the ground floor of the National Musuem of Singapore.

There are also a number of programmes being run in conjunction with this special exhibition. Do check out National Museum of Singapore website and social media accounts for more information and updates!

For more information, please visit

Website: National Museum of Singapore

Facebook Page: National Museum of Singapore

Instagram: National Museum of Singapore

Exhibition dates: Till 31^st March 2019

Opening Hours: 10am – 7pm

Exhibition Location: Exhibition Gallery 2, Basement Level

Hashtag: #InAnInstantatNMS

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