Keith Crackling Roast – new outlet opened at I12 Katong !

In June 2014, I embarked on two personal photography projects, with the purpose of continuously improving my photography, helping to write and share about fellow friends who are entrepreneurs who are operating in various industries and businesses. I started off with two friends, one was Keith Crackling Roast and the other was in Personal Training/Fitness industry.

For my two friends, I sat down and discuss with them on how I want to go about doing such a joint photography project together. During the process, I learned a lot on brain storming, conceptualising, planning, execution and post project. This wasn’t just for me to learn how to setup lighting and shooting a commercial project. These projects of mine also helped to enhance my own unique style of photojournalism approach and story telling, to showcase their business and the entrepreneur themselves.



Looking back at the journey, photographs and my thoughts/feelings that I wrote in my article post for Keith Crackling Roast in June 2014 and in June 2015, Keith Crackling Roast had opened their second outlet at I12 Katong! Without me knowing it, I grew along with Keith Crackling Roast because the owner Keith is a friend of mine, a fellow entrepreneur too and it’s my personal project that we worked on together.

On 1st June 2015, I was invited to a private opening event for Keith Crackling Roast second outlet at I12 Katong. It was indeed a great honour to be invited there for the private opening at the auspicious hour in the evening with Keith’s family and friends. The highlight for me at the private opening event was to see my photography works that were born during our joint photography project printed and mounted on the wall and board! The feelings, emotions and euphoria, admiring at the photography artworks that I manage to conceptualise and produce, now printed and displayed at Keith Crackling Roast second outlet at I12 Katong!


There were plans to continue to Part 2 of our joint project, we were throwing out some ideas and concepts together and hope to start Part 2 in the near future! I believe that I can improve on our Part 1 of our joint project and bring it to the next level and beyond!

Congratulations to Keith Crackling Roast on the opening of your second outlet at I12 Katong! Wishing you all the best in your business! Huat ah!


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