Sony Expands Lens-Style Camera Line-Up and Introduces New Interchangeable-Lens Concept

Sony’s latest lens-style cameras give you the best of both worlds, uniting the spontaneity and easy sharing of your smartphone with the imaging power and creative options of a premium camera. Simply connect the camera to your smartphone via Wi-Fi. One-touch connection speeds by NFC for all lens-style cameras is faster than previously experienced, thanks to firmware upgrades for the QX100 and QX10 cameras[1] and improvements to the PlayMemories Mobile app.

ILCE-QX1 Lifestyle (3)

DSC-QX30 Lifestyle (2)

It’s easy to control each lens-style camera with the latest release of Sony’s free PlayMemories Mobile app version 5.0 for Android and iOS smartphones. A new user interface simplifies the photography experience and makes one-handed operation a lot easier. Framing shots on your phone is more intuitive thanks to on-screen gridlines that are now featured in the app. GPS adds location information to images that’s transferred to your smartphone while shooting[2]. The camera shutter can now fire from the touchscreen; and with photographs automatically transferred to your phone, you can share those memories instantly.


The ILCE-QX1 lets serious photographers make use of their precious E-mount / A-mount (requires LA-EA4 adaptor for A-mount lenses) lens collection. Just pick your favourite lens – zoom, wide angle, tele or macro – and unleash your artistry with control over exposure, focus and shooting modes.

ILCE-QX1 (1)

The camera’s APS-C size Exmor™ CMOS sensor with 20.1-megapixels grabs huge amounts of flawless detail, just like you’d expect from a much bigger camera. It’s teamed with Sony’s advanced BIONZ X processor that now features improved area-specific noise reduction. You’ll relish the difference with stunning low-noise images, even if you’re shooting in near-darkness when small sensors struggle. That big sensor inside the QX1 also lets you create pro-style ‘bokeh’ effects with creamy background blur – a trick that smartphones can’t match.

ILCE-QX1 (9)

Serious snappers and casual users alike are spoiled with a wealth of other premium features. Superior Auto recognises dozens of different scenes – like landscapes or backlit portraits – adjusting camera settings for top-quality results without fuss. For those photographers who enjoy post-production editing, the QX1 can now shoot RAW image files and in a lens-style camera first, the QX1 debuts a pop-up flash to brighten up portraits, gloomy interiors and night scenes.

The LCS-QXA Case and Strap Kit add a touch of luxury with its tough brown leather-look finish. The QX1 is protected snuggly, with a choice of shoulder strap or belt-mounting options while you’re out and about.


Smartphone owners know that high-zoom shots are a headache, often resulting in grainy images and camera-shake when you’re trying to get the big picture. The compact DSC-QX30 keeps things crisp and clear with its powerful 30x optical zoom lens, aided by Optical SteadyShot™ image stabilisation that helps eliminate blurring.

DSC-QX30 (2)

Users can smoothly zoom from a wide angle 24mm shot to a huge 720mm[3] equivalent length at the telephoto end, for frame-filling full-length close-ups of somebody standing 40m away. If you want to go bigger still, Clear Image Zoom blows things up to a massive 60x magnification without sacrificing pixel count.

Awesome zoom power is matched by Lock-on AF and speedy continuous shooting at up to 10fps, letting you capture fast-moving action with a crisply-focused burst of split-second images. It’s a movie magician, too, shooting fabulous Full HD video at a smooth 60p frame rate at the touch of a button[4].

DSC-QX30 (11)

Both new lens-style cameras are compatible with Sony’s wearable RM-LVR1[5] and RM-LVR2V[6] Live View Remote controls[7]. These wrist-mount controllers let you check images and select shots from up to five connected cameras simultaneously – great for ambitious multi-angle recordings.

New colours for DSC-QX10

Meanwhile the QX10 gains two on-trend new colour variations to coordinate with today’s smartphones. As well as black and white, it’s now also available in eye-grabbing pink and copper finishes to add a splash of funky colour to your shooting.

QX10 Copper (6)

QX10 Pink (7)

Optional Accessory ADP-FSK1

While Sony’s lens-style cameras make great tools for flexible shooting, the optional ADP-FSK1 dramatically expands your choice of shooting style. This Free Angle Shooting Kit includes a tilt adaptor and a grip, allowing you to shoot from low or high angles or take effortless selfies.

The QX1 and QX30 lens-style cameras and new colour variations of QX10 will be available at selected Sony Stores and authorised outlets from October 2014.

Specifications Sheet

Image Sensor Sensor Type APS-C type Exmor™ CMOS sensor 1/2.3 type Exmor R™ CMOS sensor
Number of   Pixel [Effective] 20.1M

[Gross] 20.4M

[Effective] 20.4M

[Gross] 21.1M

Lens Lens Type Sony E-mount Lens Sony G Lens

F3.5 (W)-6.3 (T) f=24-720mm[8]

Optical Zoom (depends on lens attached) 30x
Clear Image / Digital Zoom Clear Image Zoom Up to 2x Clear Image Zoom Up to 60x
Camera Function Imaging Processor BIONZ X™ BIONZ X™
SteadyShot™ –   (image stabilisation supported depending on lens attached) Optical
Focus Mode AF-S / Manual Focus / Touch AF / Lock-on AF AF-S / Touch AF / Lock on AF
Focus Area Wide (25 points (contrast-detection AF)) Multi Point AF
Light Metering Mode Multi Pattern Multi Pattern
Exposure Control Yes Yes
ISO Sensitivity Auto, ISO 100-16000 Auto (ISO 80-12800[9]), ISO 80-3200
White Balance Mode Auto / Daylight / Shade /Cloudy / Incandescent / Fluor (Warm White) / Fluor (Cool White) / Fluor (Day White) / Fluor (Daylight) / C.Temp / Flash Auto / Daylight / Cloudy / Incandescent

/ Fluor (Cool White) / Fluor (Day White) / Fluor (Daylight)

Shooting Mode Superior Auto / Intelligent Auto / Movie Mode

/ P mode / A mode / S mode

Superior Auto / Intelligent Auto / Movie Mode

/ P mode / A mode / S mode

Drive Modes Single shooting / Continuous shooting / Speed priority continuous shooting / Self-timer (10 sec. delay / 2 sec. delay) Single shooting / Continuous shooting/

Self-timer (10 sec. delay / 2 sec. delay)

Flash Built-in flash (GN4 in meters at ISO 100)
Recording Compatible Recording Media Memory Stick Micro, Memory Stick Micro (Mark2), microSD, microSDHC, microSDXC Memory Stick Micro, Memory Stick Micro (Mark2), microSD, microSDHC, microSDXC
Recording Format Still image JPEG/RAW+JPEG JPEG
Movie MP4 16M (1920×1080 30p) MP4 28M (1920×1080 60p) / 16M (1920×1080 30p)
Interface Input and Output Terminal Multi/Micro USB Terminal (USB2.0) Multi/Micro USB Terminal (USB2.0)
Wi-Fi Yes Yes
NFC Yes (One touch remote) Yes (One touch remote)
Power Battery System NP-FW50 NP-BN
USB Charge / USB Power Supply Yes / Yes Yes / Yes
Still images (CIPA standard) Approx. 440 Shots Approx. 200 shots
Movies (Continuous / CIPA standard) Approx. 150 min Approx. 45 min
Others Dimensions WxHxD

(without Smartphone Attachment)

74.0 x 69.5 x 52.5 mm 68.4 x 65.1 x 57.6 mm
Weight (without Smartphone Attachment) 216g (Battery and Memory Stick Micro included) 193g (Battery and Memory Stick Micro included)
Multi Camera Control Yes Yes
Supplied Accessories NP-FW50 battery/ Smartphone Attachment /

Micro USB cable / Wrist Strap / Quick Start Guide

NP-BN battery/ Smartphone Attachment /

Micro USB cable / Wrist Strap / Quick Start Guide

[1] DSC-QX100, DSC-QX10

[2] Location info is not tagged in the images stored in the camera

[3] 35mm equivalent (aspect ratio 4:3)

[4] A memory card must be inserted into the camera for movie shooting, continuous shooting, and some other shooting modes

[5] Software version 2.0 or later

[6] Supplied with HDR-AZ1VR, HDR-AZ1VB and HDR-AZ1VW

[7] These accessories are optional extras

[8] 35mm equivalent (aspect ratio 4:3)

[9] Achieved by using overlay burst shooting

* Information and Pictures Courtesy of Sony Electronics Asia Pacific and Waggener Edstrom Worldwide *

Leave a Reply

Your email address will not be published. Required fields are marked *