Tag Archives: Interchangeable-lens Digital Cameras

Sony launched A7 III

Sony recently launched the latest A7 III to their line up, a full-frame mirrorless camera (model ILCE-7M3). I had the opportunity to view, touch and try the Sony A7 III for a short time, testing and shooting it inside the function room, giving us an opportunity to test the capabilities of the Sony A7 III.

I have seen the Sony Alpha series develop over the years, tested and reviewed the Sony A7and Sony A7R previously, they have developed and improved over the years through their different series, A7, A7R, A7S. When I got my maiden hands on with the Sony A7 III, the feel of the camera body was solid and more balanced.

There were two setups to test out the Sony A7 III capabilities, the Eye AF with continuous 10fps on a model, the other setup was a model shoot with Sony flash, testing their ISO capabailities. Although the Sony A7 III test shoot and try out were pretty short, I was able to get a feel of their new mirrorless camera, their Eye AF is impressive and fast, the AF in the Sony A7 III is inherited from the Sony A9 model, the AF response and tracking is fast. In the low light high ISO test, while the Sony A7 ISO can expand up 204,800, I would probably not use it, I would stick to their ISO range of 100 to 51,200.

Here are some of the sample images that I shot with the Sony A7 III (resized and no edit, straight out JPEG)

If the opportunity arises to do a review of the Sony A7 III, I would share more in-depth with photographs and videos. Meanwhile, let me share and highlight the key points for the Sony A7 III:

  • Newly developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge

The key points from the Sony A7 III that caught my attention are the AF Speed and Performance, 425 contrast AF points that work with a 693-point focal plane phase-detection AF system inherited from the acclaimed A9 model. Their AF response and tracking has been greatly improved, with almost 2x the focusing speed (as compared to the Sony A7 II, Sony test conditions) in low-light condition and 2x the tracking speed (Sony test conditions for still images) compared to the previous model as a result of the faster image sensor readout.

Their acclaimed Eye AF is also available in the Sony A7 III, even in AF-C mode, this would be extremely useful for situations where the subject is moving, looking down or otherwise obstructed.

Pricing and Availability

The Sony A7 III and SEL2870 lens will be available at selected Sony stores, Sony Centres and Sony authorised dealers.

  • A7 III body only – SGD $2,899.00 (inclusive of GST)
  • A7 III with SEL2870 kit lens – SGD $3,299.00 (inclusive of GST)

For more information, do visit Sony Singaporewebsite and check out the latest  Sony A7 III!

* Information courtesy of Sony Electronics Asia Pacific and Poter Novelli *

Canon celebrates 15years of No.1 DILC Market Share

Canon recently announced on 28th March 2018, a milestone for the company, celebrating 15 consecutive years of number 1 share of global interchangeable-lens digital cameras (digital SLR and compact-system cameras) market from 2003 to 2017.

I had been a part of this journey, starting with my first DSLR, the Canon EOS 300D in 2004, followed by Canon EOS 30D, Canon EOS 1D Mark III, Canon EOS 70D and currently using Canon EOS 1DX. This slogan by Canon, “Delighting You Always”, can be found in their Canon interchangeable-lens camera eco-system, from the sensors to their quality interchangeable lenses. Along this personal Canon journey of mine, I had the opportunity to review a number of different Canon cameras and lenses too.

My journey with Canon interchangeable-lens digital cameras had been pretty exciting on a personal basis, growing from amateur to freelance/semi-professional and running my own small photography business. If you would like to know more, do check out my archives for my various Canon stories, reviews!

Here’s a short write up of Canon’s journey in the interchangeable-lens digital camera market:

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The Company has further bolstered the EOS lineup by continuing to introduce new products including accessories, interchangeable lenses and the EOS M series of compact-system cameras. During 2017, Canon introduced the EOS 6D Mark II as part of an impressive lineup of interchangeable-lens camera products[1] that supported the Company’s achievement of a 15th consecutive year at the top of the global market.

[1] A total of six digital ILC cameras were released in Japan in 2017: The EOS 9000D (EOS 77D in other regions), EOS Kiss X9i (EOS Rebel T7i / EOS 800D in other regions) and EOS M6 in April 2017; the EOS Kiss X9 (EOS Rebel SL2 / EOS 200D in other regions) in June 2017; the EOS 6D Mark II in August 2017; and the EOS M100 in September 2017.

Source: Canon Singapore press release

What does the future holds for Canon in the interchangeable-lens digital camera market?

Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What’s more, thanks to advances in imaging technology, Canon is opening up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

Source: Canon Singapore press release

Looking ahead into the future with Canon, I am eagerly awaiting for their new cameras announcements!

* Information and photo courtesy of Canon Singapore and Ogilvy Public Relations *