Global frozen potato brand Lamb Weston crispy fries is here in Singapore!

Lamb Weston, a global leader in frozen potato products, is celebrating its 75th anniversary by launching its retail range of fries in Singapore. This marks Lamb Weston’s first retail entry into Southeast Asia. Starting in November 2025, Singapore consumers can now enjoy Lamb Weston’s restaurant quality fries at the comfort of your home, available exclusively at FairPrice, FairPrice Xtra, and FairPrice Finest outlets.

History of Lamb Weston

Lamb Weston was founded in 1950 by Gilbert Lamb, on a small farm in Weston, in the Pacific Northwest of the United States of America. They have grown into one of the world’s largest frozen potato companies and a trusted partner for restaurants worldwide.

Over the decades, Lamb Weston has led the industry in innovation – from inventing the water gun knife (an innovative potato cutting technology), in the 1960s to pioneering its proprietary Stealth batter coating and developing a variety of unique fry cuts enjoyed by consumers globally.

Four signature fries now in Singapore

Lamb Weston new retail range brings four distinct fry styles to Singapore, each designed to deliver crispy perfection every time:

Original Fries: Classic skin-on cut for a rustic, hand-cut appeal and authentic potato flavour
Grill Fries: Bold crinkle grooves seasoned with salt and pepper for a crunchy exterior and fluffy interior
Ziggy Fries: Signature zig-zag cut with deep ridges for unbeatable crispiness
Potato Dippers: Unique scoop-shaped fries perfect for dipping, sharing, and adding fun to any meal

Each fry is coated with Lamb Weston’s exclusive Stealth batter, an invisible coating that locks in crispiness for twice as long as the regular fries – whether cooked in the oven or air fryer. All products are Halal-certified, vegan, and gluten-free, catering a diverse group of dietary preferences.

Sustainability at the core

With sustainability at the core, Lamb Weston goes beyond production innovation with its sustainable packaging. The new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil, cutting their carbon footprint by around 30% compared to conventional packaging.

This initiative supports Lamb Westons’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.

Exclusive launch offers in Singapore

Lamb Weston is celebrating its debut in Singapore, the fries are available at a special introductory price of SGD$6.15 (usual price of SGD$6.65) for a limited time at FairPrice stores across Singapore.

From 22nd November 2025, there will be weekend sampling roadshows held at select FairPrice locations, where shoppers can taste the new fries and redeem a free Lamb Weston Fry Clip Fridge Magnet – a fun and practical food sealer shaped like a fry – with any two-pack purchase in a single transaction. Redemptions are available only during sampling events and while stocks last.

“We’re thrilled to bring Lamb Weston’s world-class fries to consumers homes in Singapore,” said Jeevan Dass, Senior Commercial Director, Asia Pacific. “For 75 years, we’ve been driven by a love of potatoes and a passion for innovation. Our fries are more Lamb Weston Proprietary than just a snack, they’re crafted for real moments of joy – whether you’re sharing with family, entertaining friends, or simply indulging yourself. Launching in Singapore allows more consumers to experience the crispiness, flavor, and quality that have made Lamb Weston a trusted name around the world.”