FHA-HoReCa 2024 taking place from 22 to 25 October in Singapore

Working in the food and beverage, hospitality, travel and tourism industries? Are you a foodie and drinks lover? Don’t miss out Asia’s leading trade show FHA-HoReCa 2024 taking place from 22 to 25 October in Singapore. FHA-Food & Beverage, Asia’s top F&B trade show brings back its initiative for the HoReCa with FHA-HoReCa 2024 taking place at the Singapore EXPO. For the first time, FHA-HoReCa 2024 will be hosting the highly anticipated Global Chef Challenge Finals in Singapore!

FHA-HoReCa – Asia’s Premier Foodservice and Hospitality Event

Over 45,000 trade attendees from 70 regions are expected to visit over 800+ exhibitors fro more than 30 countries and regions, including international pavilions from China, France, Germany, Hong Kong, Italy, Japan, Portugal, Spain and Taiwan Region.

Spanning across 50,000 square metres at the Singapore EXPO, FHA-HoReCa will see five core segments

Bakery, Pastry & Gelato
Foodservice & Hospitality Equipment
Hospitality Style
Hospitality Technology
Speciality Coffee & Tea

On top of that, there are four days of competitions, seminars, and workshops led by industry experts. For FHA-HoReCa 2024 event, it will feature a 30% increase in new exhibitors across all five segments. Keep a lookout for those companies below:

A leader in the foodtech industry, Codemax will be exhibiting at FHA-HoReCa for the first time, showcasing automation and data exchange to enhance productivity and traceability.
Tsuboichi Tea Manufacturing, a long-established company since 1850, will be bringing Japanese-crafted Kombucha to Singapore for the first time.
Molton Brown, a luxury British brand with a Royal Warrant from Her Late Majesty Queen Elizabeth II, is showcasing its newest haircare collection encased in 100% post-consumer recycled aluminum.
Creating world-class dairy products for foodservice businesses, Anchor Food Professional will also launch its newest product, Infiniti Cream, at the trade event.
Lynns Limited, a leading ceramics manufacturer, will exclusively bring BoneChina tableware made with 45% bone ash to Singapore,
“Normann Srl, a family-owned company from La Croce, Italy, will unveil an innovative modular blast chilling system, capable of transforming cold rooms into blast chillers or creating adaptable, large-scale chilling solutions for any space and more.

A Green Focus on Sustainable Foodservice and Hospitality – Future of Hospitality and Foodservice

At FHA-HoReCa 2024, there is a Green Focus on Sustainable Foodservice and Hospitality – Future of Hospitality and Foodservice. Sustainable tourism in the Asia-Pacific region is increasingly gaining momentum as both a necessity and an opportunity within the hotel industry. In earlier years, those measures were limited to superficial measures such as opt-in linen changes and glass water bottles. Nowadays, properties are now moving towards integrating more rooted, innovative measures in their infrastructure.

This is most evident in Singapore, where over 40% of hotels are steadfastly test-bedding new technologies and innovations while pursuing Global Sustainable Tourism Council (GSTC) certification. At FHA-HoReCa 2024, they are debuting the Future of Hospitality Seminar, supporting these efforts and gathering hospitality industry leaders to discuss key themes shaping the sector.

The Future of Hospitality Seminar is focused on fostering innovation and sustainability, they will feature speakers from Hotel Associations of various countries (Singapore, Malaysia, Philippines, Indonesia and Thailand), Singapore Institute of Technology, Global Sustainable Tourism Council, and SPORE Gardens, covering three themes:

Envisioning the Future of Hospitality
Sustainability and Hotel Design
Technology & Innovation

Other New Happenings at FHA-HoReCa 2024

FHA-HoReCa 2024 is introducing the inaugural FSTEC Asia, integrating it into the bi-annual lineup, paving the way for discussions and innovations at the intersection of hospitality and technology. FSTEC Asia will offer two days of global expert talks and sponsorship opportunities addressing the growing tech needs of APAC restaurant companies featuring some of the industry biggest names including CEC Entertainement, Dave’s Hot Chicken, Five Guys Enterprises, Informa Connect Food Service, Pepper Lunch, Restaurant Business, Technomic, Unlisted Collection, and more.

More than a premier trade platform

FHA-HoReCa is more than a premier trade platform, they are also poised to be 2024’s pinnacle culinary showcase with a series of new high-stakes competitions.

FHA Bakery Challenge

Making its debut in 2024, the FHA Bakery Challenge will spotlight budding bakers with a “Grand Breakfast” theme to redefine breakfast, while the FHA Dessert Challenge, co-organised with Singapore’s Pastry Alliance, aims to elevate the artistry of 30 top pastry chefs.

FHA Barista Challenge

Southeast Asia region is well known for their coffee craze. Catering to this coffee craze in FHA-HoReCa 2024, they are also debuting FHA Barista Challenge, featuring four competitions:

Barista Speed Challenge
Cafe Menu Challenge
Coffee Brewing Challenge
Coffee Mixology Challenge

All designed to test baristas’ versatility and creativity.

Alongside these new competitions, there are also the Asian Gelato Cup and Asian Pastry Cup, where leading chefs from across the continent compete to qualify for the Gelato World Cup in Italy and the World Pastry Cup in Lyon.

Esteemed judges assessing these remarkable creations include: French World Pastry Champion (2009 & 2017) Marc Rivière, WACS-approved Pastry International Judge Kenny Kong, and Italian Master Gelato Chef Sergio Colalucci.

Singapore’s First Global Chefs Challenge

The ultimate showdown, FHA-HoReCa is partnering with Worldchefs and Singapore Chefs Association, to host Singapore’s first Global Chefs Challenge Finals in 34 years featuring 4 categories:

Global Chefs Challenge
Global Young Chefs Challenge
Global Pastry Chefs Challenge
Inaugural Global Vegan Challenge

Global Chefs Challenge Finals will feature a stellar lineup of 72 chefs from 25 countries, including:

Singaporean rising star Joe Chong Ming Jie, junior sous chef of one-MICHELIN-starred Speilsalen
Romanian Dobre Andrei Flavian, Best Male Pastry Chef of 2023;
Dinars Zvidrins, Latvian Chef of the Year in 2021;
Chilean Miguel Angel Gonzalez, reigning Campeón América Global Pastry Chef 2023 and executive chef at Brussels Chocolates;
Ale Mordasini, Swiss head chef of MICHELIN-starred restaurants such as Krone and Steinhalle;
Indonesian Raymon Permana , the first runner-up of the Global Vegan Chef Challenge Asia 2023, and more.

Register Now and See you at FHA-HoReCa 2024!

If you are in the F&B, hospitality, foodservice, travel and tourism industries, don’t miss FHA-HoReCa 2024 in Singapore!

Registration for on-site seminars is highly encouraged through a 2- step process: please

FHA-HoReCa 2024