Have you started your SingapoRediscovers adventure? During the month of July 2020, I wrote about SingapoRediscovers – Explore your own backyard, a S$45 million tourism campaign getting locals to explore Singapore launched by Singapore Tourism Board (STB). I have been doing my own SingapoRediscovers for a period of time, youContinue Reading

Houses Not Hotels: Stories of The House Collective. This is a new brand campaign launched by Swire Hotels in September 2020 for The House Collective, bringing together four incredible properties under one recognised banner. The Houses are unique properties, with its character, culture and personality. As a former hospitality industryContinue Reading