Impossible Foods and 7-Eleven Singapore recently launched six new Ready-To-Eat meals made with ImpossibleTM Beef. 7-Eleven, the leading convenience store in Singapore, is committed to making plant-based food accessible and affordable. They have expanded its ready-to-eat food selection to include more sustainable meals made with the award-winning, plant-based Impossible Beef, in addition to the popular 7-Select ImpossibleTM Deluxe Burger launched earlier this year.

Introducing the new selection of chef-crafted ready-to-eat meals, they are all available for under S$6:

7-Select ImpossibleTM Minced Meat Noodles ($4.70)

Colloquially referred to as Bak Chor Mee, this is easily one of Singapore’s most iconic hawker food for any time of the day. Made with fresh mee pok, Impossible Beef, braised shiitake mushrooms, fried shallots and a specially-created sauce packed with umami.

7-Select ImpossibleTM Spicy Pineapple Burger ($5.90)

This Hawaiian-inspired burger is the perfect grab & go snack that comprises a well-seasoned Impossible plant-based patty stacked with caramelised pineapple, pickles, and a homemade tomato chilli jam between soft, fluffy burger buns.

7-Select ImpossibleTM Meatball & Mash ($4.70)

7-Eleven’s take on the popular crowd favourite, the Impossible meatballs are oven-roasted and paired with rich, creamy mashed potato and topped off with mixed mozzarella and cheddar cheese. This is perfect for a snack or an add-on to any meal!

7-Select ImpossibleTM Spicy Wrap ($4.20)

Inspired by Mexican fare, this mouth-watering wrap packs a punch in each bite – think Impossible  Beef, a tangy peri peri sauce, roasted bell peppers, iceberg lettuce and mayonnaise in a tortilla wrap.

7-Select ImpossibleTM Shepherd’s Pie ($4.20)

Thoughtfully portioned for one to enjoy, this classic Western baked dish is made with Impossible Beef braised with tomato puree, topped with a thick layer of buttery mashed potato. Packed with flavour, in every bite.

7-Select Impossible Rendang Onigiri ($2.80)

A local take on the popular Japanese rice ball snack with the perfect combination of braised Impossible Beef, mildly spicy Rendang sauce and coconut rice. The rendang onigiri is the first-ever Impossible ready-to-eat available for less than S$3.

“One of the most important steps to achieving our mission is to achieve price parity with beef from cows. Long-term, we plan to be more affordable,” said Laurent Stevenart, Singapore Country Manager at Impossible Foods. “Following the immense popularity of the 7-Select Impossible Deluxe Burger earlier this year, we’re thrilled to expand our collaboration with 7-Eleven Singapore and add more delicious items to their ready-to-eat options. The convenience of 7-Eleven’s store footprint is unmatched, and we’re excited to offer more affordable options to their loyal customers.”

“As the leading convenience store, 7-Eleven is uniquely positioned to make a meaningful difference in our communities. With our extensive network of 7-Eleven stores spread across the island and with Impossible Foods’ mission to transform the global food system, together we can make plant-based eating more accessible and convenient anytime, anywhere.” said Mr Steven Lye, Managing Director of 7-Eleven Singapore.

7-Eleven convenience stores in Singapore will be the first in Asia to offer the entire range of Impossible ready-to-eat meals at more than 350 locations. They are leading the way to make plant-based meat more accessible to the public. The new ready-to-eat meals are also halal-certified, giving fans of 7-Eleven more options for delicious, nutritious and sustainable foods even when they are on the move.

What is Impossible Beef all about? It’s made entirely from plants, it’s versatile and delicious, Impossible Beef looks, tastes and smells like ground beef from cows. They have a much smaller environmental footprint than meat from animals.

Since it’s made from plants, it uses 96% less land, 87% less water, and generates 89% less greenhouse gasses. This means environmental savings of 7 square meters of land, 3 kg of CO2, and 84 litres of water for every 113g serving consumed.

Do share 7-Eleven six new Ready-To-Eat meals made with ImpossibleTM Beef with your family, loved ones, relatives and friends! Pay-It-Forward and Pass-It-On! Sharing is Caring!

* Information and pictures courtesy of 7-Eleven Singapore and Media Outreach *

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