7.11 Day, this day falls on 11th July every year, is here again! Now you can celebrate 7.11 Day 2021 with 7-Eleven! To celebrate this 7.11 Day, they will run a whole host of offers and giveaways throughout July to thank customers for their support. They are going to start off with the biggest deal yet: $1.10 off storewide with minimum $7 spend (1), from 10th July (7am onwards) to 12th July! Customers can receive a free treat of Mr Softee Matcha in the same period with any purchase.

7-Eleven is also launching a selection of classic Ready-to-Eat items inspired by the colours of 7-Eleven, and a trio of exclusive sweet treats from Japan to celebrate this special day!

From 7 July, taste the colours of 7-Eleven

A feast for the eyes and the taste buds – 7-Eleven created five eye-catching, limited-edition 7-SELECT products inspired by the iconic colours of the 7-Eleven logo. Add a pop of colour to your meals this July!

7-SELECT Herb Roasted Chicken with Cauliflower Rice Salad (U.P. $5.50, Promo Price $5.20) If you’re looking for a light meal, try this wholesome salad featuring roasted herb chicken thigh, orange pumpkin cubes, roasted almond flakes, cauliflower rice, cherry red tomatoes and fresh romaine lettuce with a Japanese-style wafu dressing.

7-SELECT Baked Chicken & Egg with Avocado Wrap (U.P. $3.80, Promo Price $3.50) This tomato-coloured tortilla wrap features colourful fillings: a combo of avocado chunks, corn frittata, baked chicken breast, all served with a smoky aioli sauce. Your go-to for a midday snack, this tortilla wrap is perfect for a nutritious bite on the go!

7-SELECT Kitsune Chilli Udon (U.P. $4.50, Promo Price $4.20) Fans of Japanese food will love this springy, al dente chilli udon that is served in a dashi and authentic mentsuyu (soy sauce and bonito flakes) soup base. The bowl of umami goodness is topped with deep-fried tofu brought in specially from Japan.

7-SELECT Crabstick Salad Herb Roasted Chicken Sandwich (U.P. $3.50, Promo Price $3.30) Soft slices of tomato-coloured bread boasts a creamy salad filling of crab sticks, sweetcorn, celery and onion mixed in a rich dill sauce. Layers of iceberg lettuce, chicken breast and cheddar cheese make this delicious sandwich tastes as good as it looks!

7-SELECT Sambal Chicken Pandan Rice Onigiri (U.P. $2, Promo Price 2 for $3.80) 7-Eleven took inspiration from our iconic local dish, nasi lemak, to create this naturally green, pandan-infused coconut rice ball. Topped off with a scrumptious mixture of sambal chicken and onion, taste this fusion dish with an added 7-Eleven twist – a cute conversation starter for sure!

Upgrade teatime with sweet Japanese treats and all-new 7Café flavoured syrups

For those with a sweet tooth, look out: A trio of exclusive desserts directly imported from Japan under 7-SELECT. From Japanese flour to Hokkaido milk, all three desserts are made with quality ingredients, and available for a limited time only. Don’t miss out!

7-SELECT Double Layer Custard Cream Puff (U.P. $1.90) These decadent puffs are filled with a generous dual layer of rich vanilla custard and whipped cream and encased in a light choux pastry shell.

7-SELECT Milk Cream Roll Cake (U.P. $1.90) Each sinfully tasty slice features feather-light sponge made using Japanese flour wrapped around a whipped cream filling. 

7-SELECT Vanilla Mille Crepe Cake (U.P. $4) Mille means “a thousand” in French, which is quite a fitting name for this classic Japanese cake. Soft whipped cream is spread between layers of thin, fluffy crêpes – a teatime indulgence indeed.

For the perfect combo to end a meal, get the Vanilla Mille Crepe Cake and Double Layer Custard Cream Puff or Milk Cream Roll cake at $5.40 from 7 July – 3 August.

What goes better with a piece of cake than a hot cup of 7Café coffee? Now you can customise your own cup of coffee with 7Café Flavoured Syrups (U.P. $0.50, Promo Price $0.40) available in two tempting flavours – Caramel Syrup and Hazelnut Syrup. Available in handy capsules, just mix one into a 100% Arabica 7Café beverage, hot or cold. With this instant dash of flavour, your daily cuppa is upgraded to a creamy Caramel Cappuccino or aromatic Hazelnut Latte!

More promotions and updates can always be found on the 7-Eleven Singapore Facebook page so stay tuned!


(1) Excluding the purchase of cigarettes, parking coupons, bill payments, top up services, lottery sales, e-gift cards, collectible redemptions with cash, pre-orders, foodpanda, meal kits and other delivery service purchases. Promotion is available at all stores excluding airport and hospital stores.​ Discount capped at $1.10 for minimum spend of $7.

* Information and picture courtesy of 7-Eleven Singapore and Media OutReach *

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