Football fans and Casio watch fans in Singapore, there is an exciting partnership news for all of you! The Football Association of Singapore (FAS) recently announced a partnership with Japanese multi-national watch company, Casio for the AFF Suzuki Cup 2020. Casio is official watch/timekeeper for Singapore Lions at AFF Suzuki Cup 2020.

As part of this collaboration, Casio launched a limited-edition Singapore Lions and G-SHOCK watch as a show of support towards Singapore Lions’ AFF Suzuki Cup 2020 campaign that would be held from 5th December 2021 to 1st January 2022 in Singapore. This limited-edition G-SHOCK watch uses the GBD-100-1A7 as the base model, G-SHOCK has infused a Singapore Lions inspired motif in the traditional red and white colours, into the watch design that will be worn by every member of the Singapore Men’s National Team and officials throughout the AFF Suzuki Cup Campaign.

Casio Singapore Pte. Ltd. Managing Director, Mr. Shigeru Watanabe and General Manager, Mr. Masakazu Sugawa visited the Jalan Besar Stadium recently to meet the FAS’ General Secretary, Mr Yazeen Buhari and National Team Head Coach, Mr Tatsuma Yoshida along with National Team Players, Shahdan Sulaiman and Gabriel Quak to unveil and present the Lions’ G-SHOCK watches before the National Team departs for their training camp in Dubai on Sunday, 7 November 2021.

According to the FAS General Secretary, Mr Yazeen Buhari, the collaboration with the Japanese watch company is testament that Singapore’s football scene is beginning to gain positive momentum from local organisations within the country.

“We are grateful for the faith and support that Casio Singapore has demonstrated to our AFF Suzuki Cup campaign. Despite these difficult years caused by the pandemic, we have seen many organisations step forward to show such unprecedented support to the local football scene. This G-SHOCK watch collaboration with the Lions’ insignia will remind the National Team squad that they are playing for a country that stands unwaveringly behind them.”

Meanwhile, Mr. Shigeru Watanabe, Managing Director of Casio Singapore Pte. Ltd. hopes this collaboration will spur the Singapore National Team on to greater heights in the upcoming AFF Suzuki Cup 2021. 

“As my adopted country, I will be passionately cheering on the Lions in the upcoming AFF Suzuki Cup 2021. G-SHOCK stunned the world with a concept for toughness that defied conventional watchmaking logic. We trust that these limited edition pieces will in turn motivate our Lions to rise to the occasion, display a united toughness and stun the region in the AFF Suzuki Cup 2020. Casio Singapore is behind them all the way. Together, we are ONESTRONG!”

He added that Casio has supported the development of various sports with its G-SHOCK brand actively. Being the official timekeeper for the AFF Suzuki Cup 2020, several marketing campaigns and events will be carried out to help promote football in the ASEAN region.

* Information and pictures courtesy of Casio Singapore and Brand Cellar *

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