Would you like to join and be part of the #ApartUnited movement? What is it all about? The Covid-19 pandemic situation has caused massive disruption and impacts to the world, human race and economy. Some countries implemented strict measures, in Singapore, we must only leave our homes for essential activities.

We can’t travel freely like pre Covid-19 right now, that doesn’t mean we can’t be together in other ways. With endorsement from the UN, Ogilvy has launched the @ApartUnited account on Instagram to form the longest line of people across the world virtually holding hands against COVID-19.

I would like to join! What do I have to do, to join and be a part of the #ApartUnited Movement?

Just 3 simple steps!

Step 1: Take a picture of yourself with your hands spread to your sides, as if you were holding holding someone’s hand, following the example below:

Step 2: Tag us in your photo at @ApartUnited or send the photo to us via Direct Message

Step 3: Invite your followers, get your family, loved ones, relatives and friends to send their photos, join in and be a part of the #ApartUnited Movement.

The goal here is to have more people holding hands virtually than people infected with the virus. We might be apart but if we are united together as a world community, we can beat Covid-19.

The Covid-19 situation is an unprecedented period, the impacts and downturn are far bigger, deeper and wider than previous crisis such as the 2008 Financial Crisis, SARS in 2003 etc. The road to recovery is expected to be longer and slower. The time is now for the human race to be united in solidarity against this pandemic and to rebuild a new world, a new hope when this is under control.

Alright, I am going to do my part for the #ApartUnited movement, let me setup my camera on a tripod and post on Instagram later.

* Information and photo courtesy of Ogilvy *

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